Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . )
Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps.
The platform has four features that are. . . what’s the word I’m looking for. . . uneven?
It starts with stability and a bug detector called Crashlytics. The tool helps developers detect a problem, locate the root and repair it faster so you can “spend less time debugging and more time focused on building great apps.”
The tool also features a sophisticated realtime, app analytics dashboard and a component that helps developers get feedback from beta testers.
Next is revenue. Once your app is stable, it’s time to monetize and Twitter makes that easy with the MoPub component. With MoPub, you can add banners, interstitials, video and they recently added tools to create better native ads.
Next we have the totally Twitter portion of the Fabric Developers Kit – Native Tweet embeds. In the olden days, adding Tweets to your app was a long process involving hours of time spent hunched over a computer keyboard and copious amounts of coffee and potato chips. Now, with Fabric, all you have to do is insert a few lines of code and it’s done!
With Twitter Composer, app users can share their achievements or bits of information with their Twitter followers. Now we can all suffer through continuous game milestone announcements on Twitter as well as on Facebook. That’s how you keep up with the social Joneses.
The most intriguing part of Fabric is Digits.
With Digits, users log-in to an app using only their phone number which has been previously verified via a text message. That’s it. No passwords to remember, no guessing which of your dozen email addresses you used to sign up. No more trying to remember if you signed up with a user name vs an email vs a Facebook log-in or your blood type. One phone number unlocks all. I love it.
Will all of this be enough to entice developers over to the Twitter side? If they’re creating an app that would benefit from Twitter integration such as a news or celebrity driven app – yes. But is there anything here other than ease of sign-up for game developers? We’ll have to wait and see.
Twitter’s hope is that developers will jump on the Fabric bandwagon and that will lead to more apps running Twitter ads which is, of course, where the money is. We shall see. We shall see.
via Marketing Pilgrim - Internet News and Opinion