Skip to main content
Instapage

Twitter takes flight with new a mobile developer platform

Twitter Fabric Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . )


Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps.


The platform has four features that are. . . what’s the word I’m looking for. . . uneven?


It starts with stability and a bug detector called Crashlytics. The tool helps developers detect a problem, locate the root and repair it faster so you can “spend less time debugging and more time focused on building great apps.”


The tool also features a sophisticated realtime, app analytics dashboard and a component that helps developers get feedback from beta testers.


Next is revenue. Once your app is stable, it’s time to monetize and Twitter makes that easy with the MoPub component. With MoPub, you can add banners, interstitials, video and they recently added tools to create better native ads.


Native_Ads_Diagram_92914-06_FINAL


Next we have the totally Twitter portion of the Fabric Developers Kit – Native Tweet embeds. In the olden days, adding Tweets to your app was a long process involving hours of time spent hunched over a computer keyboard and copious amounts of coffee and potato chips. Now, with Fabric, all you have to do is insert a few lines of code and it’s done!


With Twitter Composer, app users can share their achievements or bits of information with their Twitter followers. Now we can all suffer through continuous game milestone announcements on Twitter as well as on Facebook. That’s how you keep up with the social Joneses.


The most intriguing part of Fabric is Digits.


With Digits, users log-in to an app using only their phone number which has been previously verified via a text message. That’s it. No passwords to remember, no guessing which of your dozen email addresses you used to sign up. No more trying to remember if you signed up with a user name vs an email vs a Facebook log-in or your blood type. One phone number unlocks all. I love it.


Will all of this be enough to entice developers over to the Twitter side? If they’re creating an app that would benefit from Twitter integration such as a news or celebrity driven app – yes. But is there anything here other than ease of sign-up for game developers? We’ll have to wait and see.


Twitter’s hope is that developers will jump on the Fabric bandwagon and that will lead to more apps running Twitter ads which is, of course, where the money is. We shall see. We shall see.








via Marketing Pilgrim - Internet News and Opinion

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…