Skip to main content
Instapage

Forecast: 30 Percent Of Cyber-Monday Trasactions Will Be Mobile

shopping-bags-ss-800


Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic.


The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the US since 2010 according to comScore data. In 2013 Cyber Monday sales rang up roughly $2.3 billion according to Adobe.


AppLovin points out that in 2010 mobile transactions represented only 2 percent of Cyber Monday buying. However mobile commerce has been growing steadily despite considerable friction in the mobile shopping and checkout process.


Last week MarketLive reported that Q3 smartphone traffic to e-commerce sites grew by more than 62 percent and mobile commerce revenue grew 141 percent. An illustration of the remaining friction, smartphones drove 28 percent of traffic but only 11 percent of revenue. Tablets generated 15 percent of traffic and 13 percent of revenue.


Mobile Percentage of Cyber-Monday Sales


AppLovin Cyber Monday


Many mobile-commerce sites remain awkward to use and frustrating to consumers. That may trigger use of competitors’ sites or consumer abandonment in many cases. Recently released research from Netbiscuits found that, in the aggregate, 91 percent of survey respondents in the multi-country study said they have turned or will turn to a competitors when they experience mobile frustration.


Bad mobile experiences can not only cause lost sales but damage brand perception. And the costs of not being able to participate fully in mobile commerce are going to be painfully real this holiday season.


If Cyber Monday sales grow only slightly this year to, say, $2.5 billion AppLovin is arguing that US mobile transactions on that day could reach $750 million or more. Over the course of the full holiday shopping period mobile transactions could bring in billions of dollars to e-tailers.


Thus there are very real costs in not being able to participate fully in mobile commerce in 2014. Fully functioning mobile e-commerce sites and apps are no longer “nice to haves” but “must haves.”


AppLovin also explained that users are more engaged with ads on Cyber-Monday, observing that “there is a 20 percent increase in conversion from ads on Cyber Monday when compared to the aggregate regular Monday. In addition, the click rate is 10 percent higher on Cyber-Monday.”


The post Forecast: 30 Percent Of Cyber-Monday Trasactions Will Be Mobile appeared first on Marketing Land.






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…