Skip to main content

Google Opens Up Consumer Surveys Program For Publishers To Monetize Content

Google consumer surveys

Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers to monetize their content, Google pays publishers for completed surveys, which are typically used as paywall alternatives.

Google will pay publishers $0.05 per question on completed surveys.

Publishers can control how much content to make available and where and how often survey prompts appear on their sites.

The program is open now in the US and will soon be available in the UK and Canada, with roll out to more countries in the coming months. Publishers must have AdSense accounts in good standing in order to enroll in the Consumer Surveys network. Publishers do not have to place AdSense ads on their sites, however.

Publishers need to meet a minimum 10 percent survey completion rate in order to stay in the program.

Consumer Surveys Data Used In AdWords Ads

Companies can use Google Consumer Surveys for market research or to measure onsite user satisfaction, but Google also launches its own surveys on brands and merchants.

The survey data that Google collects on brands and merchants from Consumer Surveys can then appear in AdWords ads in an ad extension called Consumer Ratings. Below is an example of a Consumer Ratings automated extension in an ad from Zulily featuring ratings on prices, service and product quality.

Google AdWords Consumer Ratings from Consumer Surveys

Each rating shown in an ad is based on an average of 1,000 survey answers, says Google.

Google launched the Consumer Surveys platform with select publishers in 2012 and says it is currently used by hundreds of sites.

More information on Consumer Surveys for publishers is available here.

The post Google Opens Up Consumer Surveys Program For Publishers To Monetize Content appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

In the age of RankBrain, these foundational SEO issues still matter

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time.Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely — especially if you have major problems.[Read the full article on Search Engine Land.]

via Marketing Land