When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.
It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…
Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.
via Marketing Pilgrim - Internet News and Opinion