Skip to main content

Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display

Celtra mobile ads

There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising according to Celtra’s Q3 2014 Mobile Display Ad Performance Report.

Generally the report finds relatively high user engagement with mobile display across the board, as well as mobile video.

The company said that “video completion rate[s] reached a staggering 41.5 percent in Q3.” Accordingly, more than 40 percent of mobile users who engaged with video in mobile display ads watched the entire video.

Celtra Q3 mobile ad report

Earlier this year, however, Celtra reported completion rates for both in-app and mobile web video ads in excess of 50 percent. Completion rates for PC video ads are comparable. Other sources have reported mobile video ad completion rates significantly higher than 50 percent.

Celtra said that 86 percent of its ads were served on smartphones, with the majority delivered in-app. In addition, a disproportionate number of ads were served on iOS devices in Q3.

Celtra Q3 mobile ad report

Celtra said that that the ad units producing the highest user engagement were its “smart video” ads. However those represented only 1 percent of ads served in Q3. By contrast standard mobile banners and interstitials constituted an overwhelming 97 percent of mobile display advertising according to the company.

In my mind this fact is reflective of the general lack of creativity in mobile ad creative.

Celtra Q3 video ads

The post Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…