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Marketing Day: December 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Top Columns On Marketing Land In 2013

What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]

10 New Year’s Resolutions For Marketers

It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year ahead. For us marketers, perhaps the single biggest perennial challenge we face (aside from getting a little more exercise) is keeping up with the phenomenal pace of change in […]

Our 10 Most Popular Mobile Marketing Columns Of 2013

QR Codes are dead and Responsive …

Media Prediction Accuracy ~ 50-50 | Social Media Grows, Levels, Only 2 Hit Daily Critical Mass

Media: Last year's media predictions turned out to be roughly half-right, when you eliminate dumb obvious ones (i.e., "marketing technology evolves"), and three prognosticators tested for accuracy were roughly equal in hokum. Social: Three out of four adults who use the internet have a membership in at least one social network, according to a new Pew study. Facebook [...]



via MarketingVox News & Trends