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Showing posts from January 2, 2014

How to Style Google Custom Search on your Website

Google Custom Search makes your website searchable using the same technology that powers the main search engine. You just have to add a JavaScript snippet to your template and visitors will be able to easily find content they are looking for on your website.
Google Custom Search, by default, uses the classic Google layout – blue titles, green links and black snippets – for styling search results on your site. You do have an option to choose a different color scheme and font family for your search results* but that’s pretty much it.

Google Custom Search with Custom CSS Styles
If you have ever used the site search function on, you may noticed that the search results are styled slightly different – there’s no URL displayed beneath the titles, the matching keywords aren’t highlighted in bold and the pagination numbers are displayed as square buttons.
You cannot add these custom styles though the Custom Search editor but you can write simple CSS rules that will bring the …

Report: Apple Gains Smartphone Share But The iPad Slips

Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on “tens of millions of smartphone and tablet online ad impressions from the Chitika network,” the study looked at North American internet traffic from December 20 to December 29, 2013.
According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there’s no mobile traffic growth for Windows Phones.

It will take a little time to see if these traffic-percentage figures are mirrored in comScore and Nielsen smartphone market share numbers.
According to the Chitika data, the iPhone has a 54 percent traffic share and Android roughly 45 percent. Comscore’s most recent US smartphone data show Android with a 52 percent to 41 percent “ownership” lead over the iPhone.
The Chitika report also shows the iPad losing overall share in a tablet market that is clearly diversifying. However these are p…

5 Ways to Have Killer Content in 2014

Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.

via Search Engine Watch - Latest

The Pilgrim Returns

OK, let’s see if I can remember how to do this.
Howdy Pilgrims!
As you’ll see from yesterday’s post, Frank Reed is moving on up. For the past 3 years, Frank has guided Marketing Pilgrim, while I focused on building Trackur. Now that Trackur is established as one of the leading social media monitoring tools in the world, I’m able to come back and start blogging here once again. Actually, I had no choice, Frank was leaving regardless, so I had to come back. It just turned out the timing was good.
The good news is you shouldn’t notice much difference in the quality of writing. If anything, Frank left big boots to fill as I’ve always been a fan of his ability to look beyond the superficial and really get you thinking about the news–all with a heavy dose of wit and rhetoric.
Cynthia isn’t going anywhere, which is great, because I do not know how she’s able to find stories that are a) so important to our readers, and b) not covered by anyone else.
Lastly, we’re streamlining our advertising pac…

Creating Fatigue-Proof Retargeting Ads

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day.
As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I’ll provide several pointers on how to create fatigue-proof ad creative.
1. Use Relevant Keywords And/Or Relevant Themes
This point seems obvious but is often overlooked. Consistency between keyword terms people are searching for and keywords that appear in the ads is important (and many studies have shown this). If retargeting is image-based, it’s important to use topics/themes that will resonate with your audience. For example, fitness buffs could be interested in a whole slew of health products, new exercise routines, quick and healthy recipes, etc. Step into the user’s s…

Top 10 Predictions for Video in 2014

Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014.

via Search Engine Watch - Latest

Is KlickPay Snapdeal’s New Payment Gateway?

Couple of days back I happened to place an order for a Tablet case from Snapdeal. Interestingly, during the check-out process, I saw “Pay with Klickpay” quite prominently. The first impression that I had immediately was that it was Snapdeal’s own recently announced Payment Gateway.

As soon as I finished the check-out, the first thing I did was to visit KlickPay’s website to find more information on the same. To my surprise, I did not find any reference of it being Snapdeal’s own payment gateway.
I even tried to see the details of their domain registration and also went through their legal terms and conditions. Absolutely no where was there a mention of either Snapdeal or their parent company Jasper Infotech.
The site also did not mention name of people behind this company. Even the Gurgaon address of Klickpay office mentioned was different from Jasper Infotech’s Delhi office address.
Kilickpay does have Twitter, Facebook and Linkedin presence – however, even on those pages, there is absol…

6 Trends Indian Ecommerce Sector May Witness In 2014

Indian eCommerce sector is on a high right now. ASSOCHAM has recently released a report which states that ecommerce in India has grown 88% in the year 2013, compared to 2012.
Total of $16 billion or Rs 96,000 crore worth of goods were sold via online medium in India, last year. This is a staggering increase as in the year 2009 the ecommerce market stood at $2.5 billion, which increased to $8.5 billion in 2012 and then increased 88% in 2013 to touch $16 billion.
Goods such as electronics gadgets, apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes and baby products are selling like hot cakes right now, and it is expected that more such products would witness an increase in online consumer demand.
It has been predicted that by 2023, Indian eCommerce market would be worth $56 billion.
What are the top 5 trends which should make a positive impact on Indian eCommerce industry for the year 2014?
Here are our predictions:

Create Direct Links to your Files on Google Drive

You can upload files of virtually all types to your Google Drive – from documents to movies to zip archives – and people with whom you have shared the file can easily view them in the browser itself. The Google Docs web viewer is pretty capable and can render all the popular formats including Photoshop files and AutoCAD drawings.
That’s a useful feature but sometimes you may want to bypass the built-in Google Docs viewer and force the browser to download the file instead of opening it. Thus if a user has Photoshop on their computer, the PSD file that you have shared through Google Drive will open in Photoshop and not in their web browser.

Google Drive will mostly render shared links in the browser but you can change that.

Create Direct Links and Skip the Web Viewer
Google Drive doesn’t offer a simple option for creating these “direct download” link but you can easily create them by slightly modifying the generated URLs. Here’s the trick.
A file hosted on Google Drive has a shared link that…

Blogging Resolutions For 2014 : ShoutMeLoud Edition

This is the first blog post I’m writing this year, and I can’t think of better topic than deciding some of the new year resolutions for ShoutMeLoud and for myself. Over the time I realise, it’s always a great idea to write down what do you want to do in coming days or near future, and most of them will become true. I do a lot of such write up on my personal blog (, […]
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Govt E-Transactions Cross 2 Bln In 2013, 100 Times More Than 2012

Indians are now comfortable transacting online – Growth of e-commerce in India over past 2-3 years is a testament to that fact. But there is another vertical that is witnessing a big boom in online transactions – The National and State level e-Governance projects.
The live ticker on e-taal (Electronic Transaction Aggregation & Analysis Layer), the government web portal that provides statistics on transactions done electronically by citizens with various e-Governance projects, shows that Indians have done over 2 billion e-transactions in last one year.
The amazing aspect of this number is that compared to 2012, this number has increased by a multiple of 100. In 2012, only 21 million e-transactions were registered as compared to 2 billion in 2013.

The count is based on 30 government services offered offered electronically by state & government bodies like Tax payments, property registrations, RTI, Passport & Visa services, Company registration, Licenses & Permits, utility s…

How to Share a Smartphone Connection With a Laptop

Your smartphone enables you to do many of the things you do with your laptop, such as send email or surf the Internet. However, there are some Internet tasks that are just more convenient and enjoyable when performed on your laptop, such as watching movies or viewing sites that may not render properly on a […]
The post How to Share a Smartphone Connection With a Laptop appeared first on The Next SEO.

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Top 10 New Year’s Resolutions for Bloggers in 2013

This is the first month of the year and every one is busy making their new year resolution. Some of them make a resolution to improve themselves, some of them make the resolution to quit a bad habit and some of them are busy making new year resolution for their business. As a Blogger, we should also have some serious commitment and new year resolution for our Blog. It could be anything from writing a […]
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from ShoutMeLoud - Shouters Who Inspire