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Showing posts from January 18, 2014
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Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs were winning products. And director Michael Bay, who walked off stage when a live press event went wrong, was a winner for the most negative comments.
These stats and more have been compiled into an infographic from the folks at the digital consultancy of Bell Pottinger:

Want the infographic for yourself? You’ll find it here: Consumer Electronics Show in numbers.




via Marketing Land

NBC Ramps Up Digital and Social Content for the Sochi Olympics

Next month, the whole world will be watching the XXII Olympic Winter Games in Sochi and here in the US, NBCUniversal is manning the control room. It’s a huge job made even more difficult by the time difference. I’m writing this at 1 in the afternoon on Friday but it’s currently 1 in the morning on Saturday in Russia.
In the past, NBC dealt with the time difference by airing the events on a tape-delay. They’d run the lesser known competitions throughout the day and save the big ticket events for the primetime hours. A nice solution as long as you stay off the internet. These days, it’s hard to avoid seeing Olympic news pop up as it happens. Winners are congratulated via Twitter. Video of career-ending falls end up on YouTube. And there’s NBC pretending it didn’t happen until they go to air 12 to 24 hours later.
This year, NBC decided to try something different. They’re going to live stream every event online and on mobile. You’ll probably have to login with your cable company user info, …

Marketing Day: January 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the […]

Sundance 2014: Movies, Marketers Work To Produce Online Buzz

The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town’s Main St. While the festival continues to stick to its core values and vision set forth by founder Robert […]

Infographic: The Evolution Of The Marketing Department From “Push” To “Pull”

Long gone are the days when ma…

Facebook Adds Trending Topics

Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.



via Search Engine Watch - Latest