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Showing posts from January 20, 2014

Canada: Google at Fault on Privacy | Google: Blame Advertisers | Advertisers: Blame Canada

Search: Google's retargeting ad system - in the hands or ROI-maximizing advertisers - apparently has the power to violate Canadian privacy laws. As Canada took Google to task, the search engine firm blamed advertisers for applying its technology inappropriately in the case of ads targeted to people who have variously indicated certain health conditions. Changes are [...]

via MarketingVox News & Trends

Lets Meet At WordCamp Baroda, Gujarat – And Win 2 Entry Tickets Here

WordCamp is one of the great initiative by official WordPress team, and anyone around the globe can create and organise a Wordcamp meet (as long as you follow the guidelines published by I remember it was January 2009, when I attended first ever WordCamp event in Noida, and I met many pioneer of blogging like Matt Mullenweg (Founder of WordPress) , Om Malik, Amit Agrawal, Honey Singh to name a few. After attending WordCamp, […]
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Researchers Have Cracked the Success Code of Kickstarter Crowdfunding Campaigns

Kickstarter is world’s largest crowdfunding platform, where entrepreneurs and artists can seek funds for their projects. Since its launch in 2009, more than 5 million people have crowd sourced more than 50,000 projects such as movies, music, stage shows, comics, journalism, video games, and food-related projects.
The modus operandi is pretty clear: You register at Kickstarter and pitch your project to these millions of investors who want to support the next big idea. In return, the investors get tangible rewards like the product itself (music album, movie ticket, video game etc) or a special experience related with the product or the creator (example a special dinner with the movie director, a special tour of the art studio etc. )
Not all creative projects which are pitched at Kickstarter investors get the desired attention. Almost 50% to 60% of the projects fail to meet the minimum donations and hence fail. As of now, Pebble is the most successful Kickstarter campaign as it has generat…

Micromax Introduces Canvas MAd, Incentivizes Users To Watch Ads On Phone. Will You Go For It?

Ads are one of the strangest sources of revenue. The metrics to measure the efficiency of an ad is not perfect and the return on investment (ROI) is not direct like goods and services.
However, they are one of the most potent streams of money and with Google earning billions just by ads, we can safely say that advertisement industry is a very robust one. All this, when you take a survey and most people would say that they hate ads or at least avoid them consistently.
The reason I am coming up with this topic is because Micromax has (again) launched something unique in the Indian market. Micromax Canvas MAd was launched two days back and you can read about it here.

The specs of the phone are as follows:

4.5” screen.
Quad core 1.2 GHz.
5 MP cameras (both rear and front)
Android 4.2.2 JB
512 MB RAM and 4 GB ROM.
More on specs here.

The price of the phone is Rs. 8490 on their site.
The interesting idea is that there are certain apps that will display ads and if the user watches those ads he or she w…

TheHotStart Launches CrowdFunding Platform For Indians: CrowdFunding Gaining Momentum?

Do you remember how couple of months ago the hyped Ubuntu Edge smartphone project failed to take off, as it couldn’t reach the $32 million crowd funding target? Well, many of us have ideas but very few have the resources to get it executed.
The idea of crowd funding, use of small amounts of capital from a large number of individuals to finance a new business venture, is common in the US but for us here in India, it was like rocket science.
We all saw how the Aam Aadmi Party got themselves fully funded just before the Delhi elections – the donations they got was a form of crowdfunding only. Also, just a few platforms like NCFA India, Start51, Wishberry, IgniteIntent are ensuring the sparks remain alive. Now there is a fresh entry.
The Hot Start has just launched India’s freshest crowdsourcing platform. Given the success of crowdfunding growing by leaps and bounds in the United States, such a platform can really benefit the vast number of creative people in India, who often cannot successf…