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Showing posts from January 21, 2014
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Learn from the Pros: See Who’s Speaking at SMX West and Save $200

More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year.
You’ll hear from:

Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from eBay, Harry & David, Adobe, Intel, ExactTarget, Sears, Disney and many more.
Experts from full-service and boutique agencies with experience managing countless campaigns of all shapes and sizes.
Speakers from Google, Bing and other media companies will be there too. Don’t miss your chance to put your questions directly to the search engines.

See who’s speaking.
Get insight and real-world-proven tactics for SEO, paid search, local/mobile search, social media marketing and more. Check out the agenda at a glance, with icons to indicate advanced, intermediate and beginner levels sessions.
Register tod…

Lumascape Graduates to Dynamic Valuation Analysis | DIY: Pivot Table How-To | Robot Buying Systems Selling 80 Percent Dreck

Ad Tech: The Luma guys are at it again, charting the ad technology firms, putting them in boxes, making spreadsheets, and now throwing in valuation progress versus at tech category and other interesting dynamic measures. It's more financial-market driven, but marketers will find it insightful as well. It beats the pants off of the old-style collection [...]



via MarketingVox News & Trends

Say No To Commercial Creep In Search Results

You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless hours of Matt Cutts videos on YouTube. You pay experts thousands of dollars a month to make sure your search efforts are optimized safely and accurately.
You work within the confines of the assumed moral high ground of the company that doesn’t do evil. You’ve spent countless hours analyzing content for trends in interest to make sure your information matches searcher intent. You have invested heavily in technology to help monitor positions, have spent what seems like an eternity staring down reports to make sure you have done the right thing.
You walk tall with the knowledge that you have chosen the correct path, knowing those that cheat may not be caught, but at least you are doing the right thing. And then you get hit with the proverbial sucker punch — ads infiltrating natural listings in a little love fest I like to call, “commercial creep.”
Unnatural Li…

Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System

Canada’s Office of the Privacy Commissioner has found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The finding comes after an investigation spurred by a Canadian man who complained that his private health information was being used by Google to retarget him with ads for sleeep apnea devices after he visited sites with information about those devices.
In the process of the investigation, Canada’s privacy watchdog also found Google’s automated ad review system to have “demonstrable shortcomings”. As a result, Google has agreed to overhaul the system by June 2014.
For more on this case and the potential ramifications for advertisers read the full story on our sister site, Search Engine Land.




via Marketing Land

Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO

Matt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.
It’s a lengthy post, with lots of justifications for the move, but boils down to this:

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

According to my Twitter stream, just about every SEO I know was in favor of the move. Which goes to show the high caliber of SEOs I happen to know. As a blogger, I was also grateful to see this move. Why? Because I’ve grown tired of the gazillion guest post pitches I receive every day. Seriously, it’s become worse than the paid link spam emails.
Take this one, totally unsolicited:

Below is the …

Mobile Ad Spends Will Reach $18 Bln By 2014, $41.9 Bln By 2017: Gartner

Recently, the “internet of things” study by Gartner had revealed that world will have 26 billion internet connected devices in next 6 years out of which smartphones and tablets will account for nearly one-third of them.
With such humongous growth in mobile devices, the growth in mobile advertising is expected to rise at fast pace as well. According to Gartner forecast, it will grow to $18 billion in 2014, from estimated $13.1 billion in 2013, a rise of about 37.5 percent year on year.

(source: Gartner)
The mobile advertising growth will grow even faster in following 3 years and will reach $41.9 billion by 2017.
Though, the growth in mobile advertising will remain high over next few years, the mobile inventory available will be even higher according to the report. The ad spaces available in mobile apps and mobile websites is expected to grow much faster than advertiser demand.
According to Stephanie Baghdassarian, research director at Gartner “The mobile channel will become more and more in…

Domestic Skies Explode With 50% Discount Offers by Airlines; Mum-Del Flight At Rs 2830 Only!

Since early morning, Indian skies have been in the midst of intense fare wars, which is slowly engulfing all airlines. Right now, you can book domestic air tickets at 50% discount, for three days!
Spice Jet started it all, as they announced today morning that domestic flyers can book air-tickets at 50% discount, only for three days.

Spice Jet has categorically stated that the booking needs to be atleast 30 day in advance to avail this offer. This special pricing will expire on midnight at 23.49 on January 23, 2014, and the travel should be made before April 15, 2014.
Sun Group, which owns Spice Jet has made a calculated risk it seems. SL Narayanan, Sun Group CFO said, “We have done this based on the numbers we have crunched. If we can succeed to move utilizations by the target we are anticipating, this would be a step in the right direction,”
Soon Indigo joined them, and started offering 50% discounted air-tickets for domestic routes.

After this discount, some of airfares of popular routes…

Add Search Shortcuts on your Android and iOS Device

How do you search a popular website, say Twitter or YouTube, on your mobile phone? You would launch the browser, open the corresponding website and then use the search box inside that site. Or you would use the mobile app, if you have installed one.
There’s an alternate way as well. You may consider installing search shortcuts on the home screen of your mobile phone and they will help you perform searches on your favorite website with fewer steps.

Search your favorite websites with a tap

Let’s dive right into an example.
Open the Safari browser on your iPhone (or iPad) and click here to open the search shortcut for Wolfram Alpha. A pop-up dialog will open but since we are installing the shortcut, hit the Cancel button to close that dialog. Now tap the Share icon in Safari and choose “Add to Home Screen” to add that search shortcut to your home screen.
The next time you want to search Wolfram on your phone, tap the Wolfram shortcut available on your home screen, enter the search terms and i…

Within 7 Months, Amazon Opens Its 2nd Fulfillment Center in India

We have been telling you how Amazon has been innovating and using the first mover advantage to spearhead the Indian ecommerce space. All set to improve its logistics and back-end infrastructure, the crux of any ecommerce chain, Amazon has announced plans to open its second Fulfillment Center in India near Bangalore.

Spread over 150,000 square feet, it will be operational by February with both inbound and outbound services. The new, modern, multilevel, secure facility equipped with Amazon’s world-class and state-of-the-art warehousing systems and processes will be able to stock and store millions of products of all sizes across several categories from sellers using Fulfillment by Amazon.
Amazon Fulfillment Centers are warehouses where online retailers who use Fulfillment by Amazon (FBA) services, stock their inventory of their products. When using FBA, sellers across India send their products to Amazon’s fulfillment centers and once an order is placed, Amazon packs and ships the order to…

Dell Intensifies Tablet Wars In India; Launches Venue 7 Priced Rs 10,999

Dell has finally decided to launch its popular tablet series ‘Venue’ in Indian market.
Dell Venue 7 would be priced Rs 10,999 while Venue 8 would be priced Rs 17,499 and both would be targeted for personal use and aimed for the consumer market.

Powered by Android Jelly Bean operating system, Venue 7 and Venue 8 would be run by Intel Atom processors. Venue 7 has 7 inch display area, and offering us 16 GB memory; while Venue 8 has 8 inch display and coming in with 32 GB memory. Both the devices have HD IPS display mechanism and 3G for internet connectivity. 8 hours battery life is being claimed for this series.
For enterprise users, Dell is offering Venue 8 Pro priced at Rs 26,990 and Venue 11 Pro priced between Rs 46,000 and Rs 47,000. Both of these enterprise tablets would be running on Windows 8.1 and powered by Intel Core i3 and i5 processors.
Being a Windows OS based tablets; these tablets would support keyboard and stylus as well as Intel V-port technology for manageability. The devic…

5 Awesome Websites to Create Photo Collages

It is said that a picture is worth thousand words. Sometimes, it is the only medium to tell someone how much we miss them. They are the best ways to keep memories alive and reminisce experiences. They are beautiful reminders of the past. It only takes a minute to click but the output, the pictures; hold in them, a lifetime of ageless beauty. For a blogger, you can take advantage of photo collage to make […]
5 Awesome Websites to Create Photo Collages Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: January 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Introducing The Marketing Land #Hashtag Bowl: 2014 Edition

Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl — your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. […]

Nielsen: All Top Brands Lost Web Users To Mobile In 2013

According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we’ve seen in other data. However the relative loss of monthly […]

Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager is the Vice President and Genera…

YouTube Makes a Show of Teasing Super Bowl Ads

364 days a year, TV viewers go out of their way to avoid watching commercials. On Super Bowl Sunday it’s the other way around. That one day a year, TV viewers make a point of staying on the couch so they won’t miss a single 30 second spot. Then, they Tweet about it, rewatch the ads online and share them on Facebook.
On Super Bowl Sunday, the adman is king.
This year, YouTube is trying to extend the Super Bowl Commercial experience with a teaser channel they call Ad Blitz.

Right now, you can log on to watch teaser clips from what will hopefully be the best Super Bowl Ads ever. You’ll see Don Cheadle and a llama sharing the screen for Bud Light. Pepsi stages a halftime show in a snowy, small town and Doritos invites you to vote for the ad that will win the big prize.
The most interesting and creepiest ad is from Squarespace. It shows us what life would be like if all those meme’s, GIFs and banner ads existed in the real world.

Ad Blitz will also feature commentary from Fox Sports, custom con…