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Showing posts from January 23, 2014
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AOL Makes Acquisition that Could Actually Pan Out | Defense Ads = PR | Yahoo Goes SSL, Goodbye Referrer Data

AOL Deathwatch: AOL made an acquisition that might actually pay for itself before the geriatric network manages to destroy the acquisition's underlying business. Gravity was purchased for $83 million, yet comes with existing advertising clients who, couple with AOL's casual quality but massive traffic engine Huffington Post, could generate significant revenues. Gravity tracks user interests and [...]



via MarketingVox News & Trends

What is Duplicate Content?

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues.



via Search Engine Watch - Latest

957 New Mobiles From 68 Brands Launched In 2013 [Mobile Phone Landscape]

Did you know that in 2013, an average of 3 new phones were launched every day!
According to a detailed Mobile Phone Landscape report released by 91mobiles, 957 new mobile handsets were launched in 2013 by 68 brands. Even more interesting is the fact that out of those 68 brands, 48 were homegrown brands that accounted for 68 percent of all mobile phone sales.

In the previous year (2012), the number was at 515 and 60% of all sales came from local brands. In 2013, international brands accounted for only 32 percent of mobile phone sales.
What Kind of Phones Did Indians Buy?
The sub-5k category accounted for 51 percent of all mobile handset sales. However, the affordable phones category (Rs.5k to Rs.15k) saw significant growth compared to previous year. In 2012, affordable phones accounted for only 21%, while in 2013 the same number grew to 38%.
Mid Range category saw marginal growth from 5% to 6% and while High range category remained at 5%.

It is quite clear from the graphic above that basic a…

I’m Amit Agarwal, and This Is How I Work

I’m Amit Agarwal, and This Is How I Work

The very-popular Lifehacker website did a little Q&A with me for their How-I-Work series.

This story, I’m Amit Agarwal, and This Is How I Work, was originally published at Digital Inspiration on 23/01/2014 under Internet



from Digital Inspiration Technology Blog

How to Send Confirmation Emails with Google Forms

I maintain the India blogs directory and it accepts entries through a simple Google Form. The workflow is something like this – when someone submits the Google Form, an automatic confirmation email arrives in their inbox informing them that their details have been successfully submitted.
These are similar to canned responses in Gmail but for Google Forms. You may use the trick for sending welcome messages, acknowledge support requests, and more. Here’s a sample confirmation email generated and sent through Google Forms:

A sample auto confirmation email sent through Google Forms

Send a Confirmation Email to the Form Submitter
The other day I got an email from N.Vamsi asking me how to setup these auto-responders using Google Forms?

Would you mind telling me how you have set up auto email updater for inputs taken from Google forms. I have seen your video tutorial on setting up Google forms and getting input values to an email address but auto email responder is something new! Do you have any …

Eddy, Android Based Educational Tablet For 2-10 yr Old Kids Launched For Rs. 9999

The combination of education and technology is mesmerizing; not only it provides an able platform for learning and growth, but also opens a new chapter in innovation.
Metis Learning, an educational startup has launched Eddy, which is an Android based educational tablet targeted especially for kids between 2 years and 10 years. The sole focus on this tablet is to provide children an opportunity to learn and play on Android platform, thereby expanding their minds and a chance to experience technology.

Eddy’s Useful Features

Parents can control the access of internet and social media sites.
Parents can get daily reports on the application usage of their kids, detailed upto number of hours and minutes spent on each app
Limits can be set on the usage of applications and internet
If parents want, they can block certain subjects from appearing in the tablet
It comes pre-loaded with Maxthon Kid Safe Web browser, which automatically restricts inappropriate content for kids
Different profiles can be se…

Testing, Testing, Facebook Tests Their Own Mobile Ad Network

After telling businesses that their Pages aren’t engaging enough to make the grade, Facebook announced a feature that’s aimed directly at businesses on Facebook. Big difference? The first one was free, the second one is paid.
Starting right now, Facebook will begin testing ads in the mobile app.

As mobile continues to move to more app-based experiences, advertisers want to reach people spending their time in apps and developers need new ways to make money.

All true.

To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps. Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook.

Which totally makes sense. Some people are web only, some are mobile only but many go back and forth depending on the situation. The only way to cover your advertising bases these days …

Marketing Day: January 22, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

This year’s GoDaddy Super Bowl ad is stepping away from the brand’s more racy themes of years past, and moving in a new direction. “Our new message is that of the go-getter – valuable, edgy and fun,” said GoDaddy CEO Blake Irving in an interview with USA Today, “Two years ago, it was provocative, sexy, […]

Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]

By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with […]

Facebook To Start Running Ads In Mobile App…

GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

This year’s GoDaddy Super Bowl ad is stepping away from the brand’s more racy themes of years past, and moving in a new direction. “Our new message is that of the go-getter – valuable, edgy and fun,” said GoDaddy CEO Blake Irving in an interview with USA Today, “Two years ago, it was provocative, sexy, crazy, gutsy.”
According to a GoDaddy spokesperson, this year’s ads feature women who are “smart, successful small business owners.”
The web hosting firm says it will have two 30-second spots air during the Super Bowl, one during the first-half and one during the second-half. The ads will promote GoDaddy’s Get Found technology and Website Builder products.
GoDaddy released one of the spots on its YouTube channel today. The brand’s “Body Builder” ad features a very buff looking Danica Patrick, GoDaddy’s longstanding spokesperson, running alongside hundreds of body builders as they find their way to a spray tan shop.
GoDaddy says Patrick was transformed using a special effects “muscle suit” s…

Facebook Bumps Page Content From News Feeds Again

Once again, Facebook is changing the news feed to pump up the volume of personal updates vs branded Page updates. At least this time, they’re being honest about why they’re making the shift.
Usually, they play the “we’re just giving you what you want” card which never made any sense. I follow Pages for a reason, yet Facebook assumes to know what I want better than I do.
This time they’re admitting that it’s all about the numbers:

Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.
Over time, we noticed that this effect wasn’t true for text status updates from Pages.

Let’s stop and think about this a minute. When my friend posts a message to me about a vacation she’s planning. That might pro…

Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]

By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads.
Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with cost-per-click (CPC) rising 21 percent, and CPM rates increasing by 33 percent from Q3.
Ad efficiencies increased despite the heavier competition, however. Facebook ad click-through rates rose 10 percent in the Q4 shopping season from the third quarter. Ad impressions were up 51 percent and clicks up 66 percent.
Revenue attributable to Facebook ads rose 60 percent from Q3.





via Marketing Land

Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network

Facebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site’s mobile ad network.
From the announcement:

We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be extending Facebook’s rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps.
Facebook says it’s working “directly” with a small number of advertisers and publishers, and is limiting this test run to a only a few partners.
While Facebook is not accepting any additional participants in its mobile ad program right now, the site has provided a sign-up form for anyone who wants updates on the program.





via Marketing Land