The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site.
When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice body spray “Internetervention.”
Mustafa, a former Seattle Seahawk practice squad player, first became known as the Old Spice guy when he appeared in the 2010 campaign “The Man Your Man Could Smell Like.”
This time around, Mustafa appears in all nine videos. Each video features Mustafa telling the viewer what a bad mistake their about to make, purchasing items like black leather sheets or a bargain tattoo de…