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Showing posts from January 25, 2014
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Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign

The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne.
The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come complete with a URL that, at first glance, looks like an actual product site.
When you try to click on any of the site links, an alarm sounds and the site transitions into a video featuring Isaiah Mustafa, offering an Old Spice body spray “Internetervention.”
Mustafa, a former Seattle Seahawk practice squad player, first became known as the Old Spice guy when he appeared in the 2010 campaign “The Man Your Man Could Smell Like.”
This time around, Mustafa appears in all nine videos. Each video features Mustafa telling the viewer what a bad mistake their about to make, purchasing items like black leather sheets or a bargain tattoo de…

Pinterest Generates Four Times More Money Per Click than Twitter

Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook.
How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience.
QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.)
The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average!
First interesting fact: 500,000 businesses have accounts on Pinterest. Wow. Facebook has 15 million business pages so Pinterest still has a long way to go but I’m still impressed by the number.
47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation. And buyers who came from Pinterest ar…

Marketing Day: January 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

5 Ways Super Bowl Advertisers Are Still Losing The Digital Game

Super Bowl ad season is here. Yes, it’s become its own season as we’ve seen advertisers start their campaigns earlier and earlier to get the most out their enormous investment. Yet, beyond posting ads on YouTube and their websites, true digital integration continues to be an afterthought for too many of these brands. Super Bowl […]

When Gmail Went Down, Yahoo Poked Fun On Twitter

Gmail was down briefly today, and Yahoo — which suffered its own and much longer-lasting email woes recently — still decided it was a good opportunity to have some fun, tweeting about the failure. Yahoo shared the news to its Twitter followers that “Gmail is temporarily unavailable,” with a picture of the Gmail error page: […]

Yes, Gmail Has Gone Down & Google+, Too

Reports on Twitter — and my own fir…

Study Shows Consumers Actually Enjoy Interruptive Takeover Ads. Huh?

If there’s one thing I truly despise on the internet, it’s an advertisement that pops up and blocks a site when I’m trying to read an article. But Undertone says I’m just plain crazy because their new study shows that people actually prefer these over-grown monstrosities.
Seriously?
I’m not calling them liars or anything but there has to be a problem with the question or something.
On the list of things I will believe:

Full-screen takeover ads drove 124% greater unaided brand recall than standard display ads.

That’s not surprising. It’s much easier to remember the cow you almost hit because it was standing in the middle of the road than a cow on the side of the road.
So then they asked people to select a word to describe their feelings about an ad. They had choices ranging from “liked it very much” to “disliked it very much.” The result?

Full-screen takeovers delivered 40% higher overall likeability of the ad experience than standard display.

They also found that high-impact ads of all kinds …

When Gmail Went Down, Yahoo Poked Fun On Twitter

Gmail was down briefly today, and Yahoo — which suffered its own and much longer-lasting email woes recently — still decided it was a good opportunity to have some fun, tweeting about the failure.
Yahoo shared the news to its Twitter followers that “Gmail is temporarily unavailable,” with a picture of the Gmail error page:

Gmail is temporarily unavailable http://ift.tt/1avHDeV
— Yahoo (@Yahoo) January 24, 2014


Perhaps it might be argued that Yahoo wasn’t meaning to poke fun at all but be informative, but that seems unlikely. There’s little reason for Yahoo to be telling its followers, which it hopes will use Yahoo Mail, about what’s happening with Gmail.
The move seems risky for Yahoo, since Yahoo CEO Marissa Mayer apologized last month for Yahoo for Yahoo Mail woes that went on for days, for some of its Yahoo Mail users.
At the moment, Yahoo’s tweet has been retweeted over 1,500 times and favorited over 500. There are any number of “ah, snap” replies that seem to find it in good humor:

Oooo…

Spam Lessens, Is More Dangerous | Page Takeovers Liked by Panel | Third of Searches Lead to Dynamic Content | Princetonians: Facebook Doomed

Creative: A study sponsored by Undertone, a large format advertising company indicates that people prefer large format ads that take over the entire screen over the run-of-the-mill display ads. Ipsos-ASI conducted the research, surveying 3,000 apparently very odd people. Search: Perhaps a signal as to how low a bar the search sector has for what it considers "rich," [...]



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