Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars.
This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This particular gent is smart — he controls a marketing budget of over $30m a year, a reasonable enough portion of which is digital. His question stems from the many ways our industry talks about cookies (often incorrectly) and the peripheral terms than have become synonymous — RTB, big data, programmatic, pixel… He thought he used to know the answer to his own question, but found that he actually didn’t. And interestingly, the answers his team gave from around the room were inconsistent with each other…. We discuss big topics in this column but have not dealt with the basic cookie — until now. What Is A Cookie? A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies. That cookie file contains information about you, which could be a simple ID number, or many other points of data. A cookie can only be understood by the …
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index.
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app.
Remember NeoNurture? A quick recap, the “Car Parts Incubator” created for the people who coudn’t afford the traditional one. Developed by a group of team of awesome people named Design That Matters, they inspired an interesting thought and led by example by building an incubator from automobile spare parts which are abundant in the developing countries. They inspired several students from Stanford University who took up the job to build something that’s better. The EXTREME (design for extreme affordability) folks built an incubator that’s cheaper, portable and can be used in clinical setting as well as in a community setting. The product is aptly named as Embrace Infant Warmer, an innovative, low cost infant warmer for vulnerable new born babies in developing countries. It puts in use a phase change material to supply the heat to the bag which slowly releases the warmth to the baby over a span of 6 hours.
The heating element (the phase change material) needs no electricity and can be he…
Getting a new PAN card (Permanent Account Number) will be tougher from February 3rd, 2014 as there are new rules that need to be adhered to. The decision has been taken to combat the increasing number of fake cases of PAN card being discovered.
What is a PAN card & why is it necessary? PAN card is a unique alphanumeric combination issued in the form of a laminated card. A PAN number should look like this: AABPS1205E. PAN card not only serves as an id proof, it also is mandatory for financial transactions such as for the few given below:
Sale or purchase of any immovable property valued at five lakh rupees or more Sale or purchase of a motor vehicle or vehicle. A deposit, exceeding fifty thousand rupees, in any account with Post Office Savings Bank. A contract of a value exceeding one lakh rupees for sale or purchase of securities. Opening a bank account. Payment to hotels and restaurants against their bills for an amount exceeding twenty-five thousand rupees at any one time. Payment in cash …
Between February 7th and 11th, 2014, automobile fans and enthusiasts will stop all their appointments to get bedazzled at World’s 2nd biggest and Asia’s largest Auto Expo to be held in New Delhi. The expo is being organized at Pragati Maidan and India Expo Mart and is organized jointly by the Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). We have already shared 9 sizzling cars which will be displayed over there. Now, get ready to experience two revolutionary cars, which would be unveiled at this year’s Auto Expo: A)Maruti Celerio: The Clutchless Car After Swift, this is the first hatchback which Maruti is about to introduce in India. The technical brilliance of Celerio can disrupt the market. Maruti Celerio has been designed to provide auto-gear at incredibly low cost. There would be no clutch pedal, and gears would be auto-changed based on the speed.
According to a new study by Brand Trust Report, India Study 2014 (BRT 2014), it has been found that Samsung is the most trusted brand in India right now. Last year, Nokia held #1 position but it has since slipped down to 5th position. In number 2 position is Sony, followed by Tata. Last year, Samsung was at #2, Sony was third and Tata was ranked 5th in overall brand trust all over India.
Brand Trust Report is created by a company called Trust Research Advisory, which uses its proprietary 61-attribute Trust Matrix to determine which is the most trusted brand in the country. For the last year’s survey, they had surveyed 2505 influencers from 16 Indian cities generating 3 million datapoints. As per the website, they had identified more than 19000 brands, spread across 200+ categories to come up with top 1200 brands in India. This year marks their 4th such report, after ranking the brands in 2011, 2012 and 2013. For this year’s research, Trust Research Advisory has put in 15000 hours of field…
Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments […]
This morning Facebook announced its “Paper” app, which combines news from established sources and feeds from your friends. It has Flipboard-like page-turning functionality and seeks to enable users to “tell beautiful stories” to one another. The project is from Facebook’s app-development team, Facebook Creative Labs. It’s said to be the pet project …
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.
With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google.