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Showing posts from February 5, 2014
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Specific Media Launches Programmatic with Visibility Guarantee | Google Dislikes Some Structured Content | Adwords Gets Conversions Visibility

Robot Invasion: Specific Media launched its own programmatic buying platform called Programmatic from Specific Media with a reported ability to determine and guarantee ad visibility. Search: Google invented yet another manner manner in which your sites can fall afoul of its unwritten guidelines, issuing manual penalties to sites it perceived as having abused structured content markup language by [...]



via MarketingVox News & Trends

Facebook Tests Mobile Graph Search

Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that's more than a year old, Facebook reminds us the functionality is not so simple.



via Search Engine Watch - Latest

Au Contraire, Ad Contrarian: In Defense Of Digital Advertising

Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising bloggers. His books, The Ad Contrarian and 101 Contrarian Ideas About Advertising, top the Amazon bestseller list for advertising.
Most of the time, I find myself whole-heartedly agreeing with his terse tweets and bellicose blog posts. Until now.
In his recent blog post, “Product Advertising and The Super Bowl,” Hoffman basically blames the collective creative “meh” that was Super Bowl advertising this year on digital advertising.
In his view, the advertising world is experiencing an overall shift in focus from TV to web, and agencies are investing more in creative talent with web skills as a result. As he put it, the “web-first chickens have come home to roost,” implying that the internet is the reason that Madison Avenue can’t write a decent commercial anymore.
His twisted logic goes something like this:

Agencies think TV is dying and digital is the next b…

How Can SEO Stimulate Export Sales?

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales.



via Search Engine Watch - Latest

Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?

It seems the management at Google are trying to kill two birds with one stone.
First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.
Second, find someone that can take YouTube to the next level.
As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.

Aside from the grumblings from programmers and advertisers, all I ever seem to hear are the complaints from those that don’t like what Google didtoYouTube’scomments.






via Marketing Pilgrim - Internet News a…

Satya Nadella, Microsoft’s New CEO; What’s In Store…

25 tweets are all he has, since the 11th of February 2009. This guy, currently head of Cloud and Enterprise (which accounted for $20.3 billion in revenue & $8.2 billion in operating income during the company’s last fiscal, in case numbers interest you like it does him) at the world’s biggest software giant, Microsoft, is known in the circles as Mr. Nice Guy. And this low-profile gentleman just pipped Ford boss Alan Mulally and Nokia chief Stephen Elop to replace Stephen Ballmer as the new CEO of Microsoft. The only third chief executive in the company’s nearly four-decade-long history.

Honored. Humbled. Excited. These three words came to Satya Nadella’s mind when few hours ago this six-month long floating rumor became true. And a not-so-surprising news that Bill Gates would step down from his role as chairman and become a technology adviser to 46-year old Mr. Nadella. Mr. Gates will “devote more time to the company, supporting Nadella in shaping technology and product direction.” S…

Marketing Day: February 4, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

A Quick Death: Facebook Kills Off Open Graph Collections For Developers

Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function. Collections allowed Facebook users to […]

Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that […]

Yahoo …

Yahoo Wants Back in the Search Game

Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.



via Search Engine Watch - Latest

2xClick Launches Product Listings Suite | Video Going to the Mobes | Bizo Shows Adobe Isn't Consuming All Oxygen in Ad Automation

eCommerce: Google's DoubleClick launched a new ad platform tool called Commerce Suite designed for product listing ads. Video: Online video is going to the mobes, with more and more video starts executed on a tablet or phone, according to Adobe data. Ad Automation: Ad automation firm Bizo bragged about its rapid growth in annual results, showing about $38 million of [...]



via MarketingVox News & Trends

Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that growth and some important milestones along the way.
Produced by the people at DPFOC, it covers things like Facebook News Feed being launched in 2006, the Like button appearing in 2009 or last year’s launch of Facebook Graph Search and Facebook going public (click to enlarge it):





via Marketing Land

Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing’s biggest stage of the year.
While I’m patting myself on the back for what was an obvious prediction to make — seriously, did anyone expect it not to be?? — new data from social media agency Mass Relevance shows that it turned out exactly as expected.
Mass Relevance kept an eye on Interbrand’s Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl.
The result? Last year, eight of the top 100 brands tried real-time marketing and this year that numbered ballooned to 29 top brands — an increase of 362 percent.

Mass Relevance says this year’s group of 29 top-brand Super Bowl tweeters includes six that also did it a year ago. In other words, 75 percent of the 2013 newsjacking hopefuls tried it again this past Sunday. The company also told the New York Tim…