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Showing posts from February 12, 2014

At The Summit: The SEO Revolution Will Not Be Televised

A Preview Of The Marketing Land Digital Marketing Summit, March 11, 2014
The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow you with their insights and motivate you to chart new territory in your own marketing campaigns. This is first in a series of previews of what you can expect.
Rand Fishkin – Wizard of Moz
To anyone working in the search marketing field over the past decade, Rand Fishkin needs no introduction. He is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best…

Marketing Day: February 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

20 Traits Of Successful CMOs

Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only carried the title for just over half a year, I have spent those 8 months researching what it means to be a “successful CMO.” It’s been quite the learning curve and an […]

Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us”

A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services. Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program […]

Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytic…

Fake Copyright Complaints on Facebook

Earlier this month, I created a video slideshow using some family photographs and some music and uploaded it to my Facebook profile.
The next day that video suddenly disappeared from my Facebook account and there was a message from the Facebook DMCA department saying that my video was removed since it contained copyrighted material.

We have removed your video entitled (title) uploaded at (date). This video may include copyrighted material (such as a clip or audio) that you do not have the right to share.
If you think your video should not have been removed.. you may visit the link below to video an appeal requesting that it be reinstated.
If you do not want to appeal, there is no need to take any action. Please be careful about videos you upload in the future. If they are identified as possibly containing copyright infringing material, they may also be removed. This could result in us temporarily or permanently blocking your ability to upload videos, or permanently disabling your account.

Facebook: Aside From $, We've No Motive for Tolerating Fake Likes | On Death Row, Cookies Proven to Drive Media Multiples | comScore to Feed Doubleclick Realtime Panel Data to Thwart Media BS

Ad Fraud: With ad fraud becoming an issue more understood by the mainstream, Facebook is getting a little defensive. Responding to a Washington Post report showing that marketers must increase budgets to get adequate quantities of "real" likes, Facebook said that "Fake likes don't help us," which, aside from all the money paid directly to them [...]

via MarketingVox News & Trends

Facebook Says Love and Chocolates Are the Key to Valentine’s Day Success

Friday is Valentine’s Day and believe it or not, you still have plenty of time to market to young lovers all over the US. According to Facebook, 37% of men are still planning Valentine’s Day on Valentine’s Day. That number drops to 28% for women, but that means you can make that sale right up to the last day with the proper item and messaging.

If your online marketing leads to a local business like a restaurant, spa or retail store, you’re in great shape. If your product is purely online, you’re not out of the game yet. Last minute lovers will be happy to pop for the overnight shipping charge just to prove they didn’t forget the holiday. You can also snag them with creative solutions such as digital gift cards or a downloadable stand-in image for the real gift which is on the way.
Even if you’re not pitching for a direct sale, you can get on the radar this week by using the top keywords in all of your social media postings. (Facebook created this chart so keep it under your hat if you u…