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Showing posts from February 14, 2014
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Google Updater Needs Permissions to Control your Computer – Why?

If you are using any Google software on your Mac OS (Mavericks), you may seen this dialog box saying that “Google Software Update would like to control this computer using accessibility features.”

You can click the Deny button and the Google software installed on your Mac will continue to work without issues but why is the software updater asking for permission to control the computer?
I have been scanning the online forums and discovered a fewthreads that seem to explain the problem and what this Google’s Software Updater program is trying to achieve.
The short answer is that Google wants to auto-update any Google software installed on your Mac OS – stuff like Picasa, Google Earth, Google Drive, App Engine or Google Chrome. They want to install updates in the background without the user’s intervention and hence need this permission.
An engineer from the Google Chromium team says that it’s completely safe to Deny this dialog.
The Google Support website has instructions on how to uninstall …

Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest

Microsoft has inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video inventory across Microsoft’s portfolio of digital advertising assets which includes Xbox, Skype, Ads in Apps on Windows 8, MSN and the Microsoft Video Ad Network.
“Through our suite of devices and services, we can deliver a true cross-screen, premium video advertising experience at-scale that will unlock new opportunities to truly enhance brand connections with consumers,” said Stephen Kim, vice president for Global Agencies for Microsoft Advertising.
Starcom MediaVest clients will be given access to an audience base that reaches more than 78 percent of the US internet audience, according to Microsoft. It’s another sign of the growing importance of digital video opportunities, now available across all types devices, for advertisers and capabilities that are finally blurring the distinction between digital and traditional TV media buys. The de…

4 Things SEOs Should Know About User Experience (UX)

Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization (SEO) and content decisions.
Why are we migrating to a responsive design? Because it’s good for the user experience. Why are we implementing structured data? Because it’s good for the searcher experience. Why do we have to create a blog and write new posts every day? Because it’s good for the user experience. Why are we decreasing the download time of our web documents? Because it’s good for the user experience… and it’s good for search engine rankings, too.

User experience design (UXD) has never been a flavor-of-the-month SEO strategy.

Don’t get me wrong. I am all for a positive user experience. In fact, I’ve written about this topic multiple times for many years (e.g., Why User Experience is a Crucial Part of Good SEO; User Centered Design and SEO; Findability, SEO, and the Searcher Experience). I have never believed that user experience design is a flav…

Premarketing: The Evolution Of Targeting

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into categories or channels was still cutting edge. The “cast-a-wide net and pare down” mantra of the display networks thankfully progressed into one of the first truly effective forms of targeting — contextual relevance — where ad servers began to recognize text on a page and serve “relevant” ads to the user.
But it took remarketing for display to become relevant for direct response advertising. Unlike its predecessors, remarketing doesn’t take much work to prove efficacy. It’s logical and simple: you build a list of users who have executed actions indicating purchase intent, and you show them ads for the products or services almost purchased.
The only nuance is the need to prove the incremental value of those ads through A/B testing against a PSA (public service announcement) as the user clearly showed intent to purchase and may have gone ahead and p…

Why SEO Can't Reside in a Silo

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.



via Search Engine Watch - Latest

Send Gmail Attachments to your Google Drive

The Send to Google Drive program automatically saves attachments from your Gmail messages to a folder in your Google Drive. It can save file attachments from all your Gmail messages or you specify a Gmail label, say GoogleDrive, and attachments of all messages marked with that label will get downloaded to a folder in your Google Drive.
You neither have to install any browser extensions (the program uses Google Scripts) nor do you have to grant access to your Gmail or Google Drive accounts to a third-party. And since Google Drive synchronizes with your mobile device and desktop, the saved email attachments will instantly become available on all your other devices.
How to Send Gmail Attachments to Google Drive
Here’s a step by step guide on how you can setup the Send to Google Drive program for your Gmail account:

Click here to create a copy of the Google sheet in your Google Drive.
Open the sheet and you should see a new Gmail Attachments menu at the top. Choose Authorize and grant the nece…

Top 21 Viral Photos On Facebook (I Bet You Didn’t Know Most of them)

Making anything viral is an art, and most of the time we don’t even know which one of our post is going to be viral on any social-media platform. Though there is one thing which we can usually do is, copy the idea from stuff which are already viral. It might or might not go as viral as earlier stuff, but copying something viral will surely amplify the reach. None the less, it’s always a [...]
Top 21 Viral Photos On Facebook (I Bet You Didn’t Know Most of them) Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: February 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets. The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the […]

No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE – as long as you pre-register for an SMX West Expo+ Pass by March 10. D…

Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets.
The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the automotive reporting, Twitter matches up unreadable, scrambled (hashed) email addresses from Datalogix, to provide information about Twitter activity in aggregate. Datalogix can then pair that Twitter activity to vehicle purchases captured by Polk. Polk captures new and used vehicle purchases by make and model through DMV reporting.
The data is anonymized and aggregated and don’t reveal individual purchases. “Datalogix’s reporting helps auto advertisers identify the Twitter audience segments that demonstrate the highest conversion, providing insight into campaign effectiveness and helping future media optimization,” writes Ameet Ranad…

Nielsen Cops Out, Withholds Data on TV Audience Migration to Internet at Behest of Media Sales Clients | Comcast Eats Time Warner; Gains Leverage Over Would-Be TV Tech

Metrics: At the request of their paying clients in the local television market, Nielsen is reversing itself and withholding data showing a small but increasing percentage of the audience moving to the internet for viewing the shows measured for ratings. In effect, this allows local TV media to sell parts of the audience that don't actually [...]



via MarketingVox News & Trends

Some Teens Rolling Eyes at Facebook | Webmasters Roll Eyes at Disavow Tool | Media Buyers Roll Eyes at Print Stagnation

Facebook's Coolness Problem: More chatter surfaced on early indications that some segments of teens might be moving to non-Facebook social media platforms, although it appears to represent more of a plateauing of growth than an outright exodus. Search: Google has been forcing webmasters to prophylactically prune their links via the Google Disavow tool, lest they be branded as [...]



via MarketingVox News & Trends