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Showing posts from February 17, 2014
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What Does Omni-Channel Brand Marketing Look Like?

We live in a world where marketers have more tools and channels than ever. That can be good news when they understand how to use them for one unified brand impact; it can also be bad news, when print, digital and social teams operate in silos.
It’s not hard to understand why silos lead to a weakened brand impact. Today’s customers shift between marketing channels within moments, and can view a microsite, digital banner and TV ad all while sitting on the living room sofa.
If those campaigns present a fractured brand image and disparate messaging, they won’t have as much power to penetrate the consumer mind. And because those silos collect data that stay in separate environments, marketers miss out on the deep insights only possible with integrated data.
If you’re like most marketers, you’re looking for momentum — that ever-increasing buzz across print, digital, social and mobile that draws consumer attention. Skilled marketing does this with online and offline campaigns that build on each…

Get To Know: HootSuite’s VP Of Marketing

As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand.
Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and propelled the company to a top market position. Her efforts at Yammer helped deliver 300% annual growth, resulting in its $1.2 billion acquisition by Microsoft.
Since graduating from Purdue University with Bachelor of Communications, McPherson has had an accomplished marketing career. As a partner at the Horn Group in San Francisco, she led the San Francisco office, providing counsel to startup executives. McPherson served as the global head of Public Relations for PeopleSoft, and also held Senior Vice President roles at both Edelman and Ogilvy.
McPherson lives near San Francisco with her husband and young s…

Marketing Land Summit Preview: “The Coming Paradigm Shift In Mobile Marketing” By MobileMoxie’s Cindy Krum

The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow you with their insights and motivate you to chart new territory in your own marketing campaigns. Today’s preview:
Cindy Krum – CEO, MobileMoxie
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and …

How Android Application Helps In the Development of the Phone Systems

The interest for android applications have expanded since it allows mobile phone clients to utilize more than a solitary requisition all the while on the mobile phone without hurting the execution of the mobile phone in any avenue. The android improvement group does a nitty gritty study on the conduct of the applications to determine ...
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How to Add a Bitcoin Donate Button in WordPress using BitPay

Bitcoin is quickly becoming a popular way to accept online payments. It is fast, digital, and cost effective. Due to the tremendous increase in the Bitcoin value, it has caught the attention of mainstream media. One of our users asked us how they can accept Bitcoin payments on their WordPress site. In this article, we ...
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Some Principles Every Startup Entrepreneur Should Follow

Are you a real entrepreneur? Everybody dreams of being an entrepreneur, owning a successful business, working on their own terms and not having to answer to a boss. The more courageous types go ahead and quit their job to pursue a start-up, and possibly carrying a hope that they could reinvent the world . If ...
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Free SEO Tools Every Blogger Should Know

In this post, we are listing our favorite SEO tools you can use for free. Whether it’s full featured toolsets, keyword suggestion engines or very specific site crawlers and link checkers, there’s a huge number of tools and services out there that can help you improve your blog’s SEO. 1. Majestic SEO Majestic SEO is ...
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How to Add Google Search in a WordPress Site

As you may have discovered, in spite of its phenomenal performance as a blogging platform/CMS, WordPress falls woefully short in the search department. There are other plugins available that will improve your search results, like Amazon CloudSearch in WordPress with Lift or SearchWP. But for those of you who don’t want to install 15 of ...
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5 Working Suggestions To Get More Interactions On Twitter

Many people don’t get too many interactions on twitter. So, they get frustrated and stop promoting their businesses on Twitter. But, let me tell you that Twitter is worth it and you should join it. If you are not using twitter for your blog or business, you are losing a lot of traffic and customers. So, don’t ignore twitter and follow these tips to get more interactions and followers on Twitter. For starter: How to [...]
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