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Showing posts from February 21, 2014
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Firm Patents Pixel Tracking + Crawling | Amazon Touts Video | Agencies Find Amazon's Pitch a Bit Puffed Up

Ad Technology: A small ad tech firm won a patent for combining crawl data with pixel beacons to provide advertisers with reports regarding where their ads turned up and things like whether or not they were visible. Companies concerned regarding future patent trolling suits might consult with former Internet Profiles employees for a good potential source [...]



via MarketingVox News & Trends

Lumascape Graduates to Dynamic Valuation Analysis | DIY: Pivot Table How-To | Robot Buying Systems Selling 80 Percent Dreck

Ad Tech: The Luma guys are at it again, charting the ad technology firms, putting them in boxes, making spreadsheets, and now throwing in valuation progress versus at tech category and other interesting dynamic measures. It's more financial-market driven, but marketers will find it insightful as well. It beats the pants off of the old-style collection [...]



via MarketingVox News & Trends

Google Steps Up Ad Fraud Fight With Spider.io Acquisition

Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To bolster its resources in the fight against internet advertising fraud, Google announced today it has acquired the well-regarded web traffic analytics firm spider.io.
Google has made significant investments in fighting ad fraud. The company says it blocked over 350 million bad ads from more than 270 thousand bad advertisers in 2013. While the number of bad ads that were blocked was up 59 percent from the prior year, the number of bad advertisers fell significantly from 850 thousand. Mike Hochberg, Director, Ads Engineering said of the decline at the time, “In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.”
“Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement o…

Google to Gain Superhuman Bot Fighting Powers, Thanks to a Spider

For much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.
Thanks to the expert research of Spider.io, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of Spider.io and team makes a lot of sense.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out ba…

New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”

How time files. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.”
Those companies that have officially teamed up with Twitter can be found in the new Marketing Platform Partners section. Each partner can be broken down by both location and also by partner type: Ads API or Targeted. A badge is also associated for both the Ads API (mentioned in the bottom) and the Targeting and Measurement partners.

Think you’ve got what it takes to be in the Marketing Platform Program? You can apply today to be an official Twitter Partner.




via Marketing Land

Top 10 Tips on Writing Top 10 Lists

Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list.



via Search Engine Watch - Latest

Why WhatsApp is so big in India

Facebook Inc will buy fast-growing mobile-messaging startup WhatsApp for $19 billion in cash and stock in a landmark deal that places the world’s largest social network closer to the heart of mobile communications and may bring younger users into the fold. The transaction involves $4 billion in cash, $12 billion in stock and $3 billion ...
The post Why WhatsApp is so big in India appeared first on The Next SEO.




via The Next SEO

Facebook to buy WhatsApp message service for $19 billion

Facebook Inc will buy mobile-messaging startup WhatsApp for $19 billion in cash and stock, The messaging service with more than 450 million users around the world is a leading mobile app. Combining text messaging and social networking, messaging apps provide a quick way for smartphone users to trade everything from brief texts to flirtatious pictures ...
The post Facebook to buy WhatsApp message service for $19 billion appeared first on The Next SEO.




via The Next SEO

Marketing Day: February 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Pirate Sites Earn $227 Million In Ad Revenue Per Year With Some Funded By Major Brands [Report]

The Digital Citizens Alliance claims pirate sites earn $227 million in advertising revenue per year, with ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday, TorrentFreak covered the Digital Citizens Alliance report Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad […]

AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices. The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile o…

AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices.
The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Marketers can also retarget mobile web visitors when they browse other mobile sites, leading them back to mobile optimized landing pages.

“AdRoll is committed to providing marketers with the tools and insights to create campaigns that drive high ROI and solve for their real world advertising objectives,” said Adam Berke, AdRoll president. “We’ve built deep expertise in retargeting, and we’re now excited to extend our platform to address our customers’ need to…

5 New Features of the New Google Maps

If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here's what you can expect in the coming weeks.



via Search Engine Watch - Latest

Will Facebook Advertisers Look Abroad? 85 Percent Of Ad Dollars Spent On Just 15 Percent Of Users [Study]

While just 15 percent of global Facebook users are in North America the region accounts for nearly half (48 percent) of Facebook advertising spend. In a new report that analyzed over 200 Facebook marketers, Marin Software says advertisers are under investing in Facebook in regions outside of North America.
North America’s user share is expected to shrink to 12 percent of Facebook users by 2015, while the Asia-Pacific region’s share is expected to grow from 28 percent to 32 percent of global users by 2015. Asia-Pacific already has more Facebook users by volume than any other market but captures just 11 percent of ad spend, 5 times less than in North America.

Marin also found higher engagement rates in both Latin America and the Middle East and Africa. Latin America generates the highest Facebook ad click-through-rates (CTR), 33% higher than North America and 54% higher than Western European markets. At 66 percent of internet users, Latin America also has the world’s highest percentage of…