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Showing posts from February 24, 2014
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Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns.
According to the press release, “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.”
Oracle adds both BlueKai’s data management platform (DMP) and mobile DMP to its cloud stack with the acquisition.
BlueKai’s Audience Data Marketplace, the biggest of its kind, gives marketers access to third-party data sources. That piece will be integrated with Oracle’s Marketing and Social solutions.
Steve Miranda, Executive Vice President, Applications Development at Oracle said, “The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences…

Aimersoft DVD Ripper for Mac: Free License Keys Giveaway

If you want to convert DVD movies on Mac for playback on your portable device, DVD Ripper tool is all you need. Aimersoft DVD Ripper for Mac is an all-in-one DVD converter for Mac that lets you rip and convert DVDs to virtually any video or audio formats like MP4, MOV, WMV, AVI, WMA, MP3 and more bypassing DVD copy protection.

Here are some more features:

Rip DVD to virtually any video format like MP4, AVI, WMV, etc.
Extract audio tracks in MP3, WMA, OGG, etc. from DVD
Convert DVD to fit iPhone, iPad, iPod, Android and more
Edit and touch up your DVD movies in clicks
Add metadata to DVD movies
Fully compatible with Mac OS X 10.9 Mavericks


Aimersoft is a leading name when it comes to multimedia software products whether it is for Mac or Windows. DVD Ripper is one of their flagship product generally available for 39.95$ but can be obtained for free. They have organized one day giveaway when everyone can obtain working license codes for Aimersoft DVD Ripper.
Download Aimersoft DVD Ripper for Mac
N…

Get To Know: IBM Social Business Global Marketing Program Director

Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce.
“I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability,” says Killebrew.
Previously, Killebrew headed up the World Wide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative. Her team was responsible for marketing B2B/Commerce & Enterprise Marketing Management solutions to meet the needs of the empowered customer.
Prior to assuming a management role over the larger initiative, Killebrew’s focus was in the Enterprise Marketing Management (EMM) division, an initiative designed to optimize market…