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SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. via Search Engine Watch - Latest

After you get started, here is what you should do to build your brand online. via Online marketing

Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns. According to the press release , “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.” Oracle adds both BlueKai’s data management platform (DMP) and mobile DMP to its cloud stack with the acquisition. BlueKai’s Audience Data Marketplace, the biggest of its kind, gives marketers access to third-party data sources. That piece will be integrated with Oracle’s Marketing and Social solutions. Steve Miranda, Executive Vice President, Applications Development at Oracle said, “The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new a

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. via Search Engine Watch - Latest

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Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce. “I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability,” says Killebrew. Previously, Killebrew headed up the World Wide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative. Her team was responsible for marketing B2B/Commerce & Enterprise Marketing Management solutions to meet the needs of the empowered customer. Prior to assuming a management role over the larger initiative, Killebrew’s focus was in the Enterprise Marketing Management (EMM) division, an initiative designed to optimize m

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. via Search Engine Watch - Latest

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. via Search Engine Watch - Latest