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Showing posts from February 25, 2014
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Twitter Launches Promoted Accounts In Search Results

Today, Twitter a announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria.

Advertisers already running Promoted Account campaigns don’t have to take any action to be included in the search results listings.
Currently, Promoted Tweets are sometimes served in search results and the recommendations for accounts to follow are organic, as shown in the example below. Promoted Accounts can now show along with the organic recommendations of people to follow.





via Marketing Land

Google Hammers Polish Link Networks

Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days.



via Search Engine Watch - Latest

Marketing Day: February 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

“RIP McDonalds” – Burger King Tweets Its Offline Prank

Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger […]

Google Launches Private Ad Exchange With The Local Media Consortium

Google announced today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast stations. Google will offer the publisher group access to a suite of its ad products. The most significant aspect of the deal is the launch of a new private ad exchange, […]

AdStage Adds Optimizley And Other Ad Solutions To App Suite,…

“RIP McDonalds” – Burger King Tweets Its Offline Prank

Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor.
Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message “RIP McDonalds” on its outdoor sign.
So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby’s standards, but for sure worth the #Checkmate hashtag Burger King gave it.
#Checkmate RT @played_well: Well played Burger King. http://ift.tt/1chpooK
— BurgerKing (@BurgerKing) February 24, 2014





via Marketing Land

Bing to Police Grammer | Google Buys Fraud Detection Firm | Yahoo's Chief Taking Revenue Responsibility

Search: Microsoft will play grammar cop, punishing sites in the listings for poor grammar. This, from the company that once was criticized for perceived gender insensitivity when online ads let loose with the typo "Get resluts." As Microsoft technologies such as the Wii increase the information systems have about individuals, perhaps posture and personal grooming could [...]



via MarketingVox News & Trends