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Showing posts from February 28, 2014
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Facebook Not Making Friends Among Agencies | More Ads Showing Up on Videos | Google Asks Publishers to Report Scraping

Social: The frustration marketers have had with Facebook extends to agencies as well, apparently. Some are still fuming at the alleged bait-and-switch that happened when Facebook stopped most people behind the "likes" from seeing the posts of brands who spent lots of money gaining those likes. Ignoring ad standards and having a sales staff that comes [...]



via MarketingVox News & Trends

Marketing Day: February 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars

Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics […]

Marketing Land Summit Preview: “Revolutionizing Decision Making: How The Analyst Will Take Over Business” By Humana’s Natalie Kortum

The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing sea…

Help Google Spam Report Team by Reporting Scraper Sites

Update: This article has been updated with new link Tweeted by Matt Cutts for reporting scrap sites. Months back Google rolled out improve algo to fight against Scraper site and later Google panda rolled out, instead of eliminating scrapper sites from Internet, Panda increased the ranking of many scrapper site and even original content was outranked by such scrapper site. Bloggers like me worked day and night to report such posts to Google DMCA & [...]
Help Google Spam Report Team by Reporting Scraper Sites Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Hot News of the Day: Facebook (as a Company) is Confusing

Every morning I take a run through the Facebook blogs and various news outlets to see what’s going on in the social media marketing world. There are days when it’s busy. Days when it’s light but today, I came away more confused than ever.
Here’s my question: what is Facebook? Can you describe it in one sentence? Don’t tell me the company is too big to pin down. Amazon is huge but everyone knows what Amazon is and can do for you. Google is big, but we understand the function and how it’s useful.
Facebook? Not so much.
Here’s an example of two headlines in the news today:

“Facebook Messenger for Windows will shut down on March 3″
“Facebook Messenger Finally Coming To Windows Phone”

Both are correct.
Microsoft told the press at the World Mobile Congress that the Facebook Messenger app would be available for Windows Phones in just a couple of weeks.
People who use Facebook Messenger on their Windows desktop, however, saw a notice saying the desktop version would be shutting down on March 3.
Of cou…

Marketing Land Summit Preview: “Revolutionizing Decision Making: How The Analyst Will Take Over Business” By Humana’s Natalie Kortum

The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow you with their insights and motivate you to chart new territory in your own marketing campaigns. Today’s preview:
Natalie Kortum – Director of Analytics, Consumer Insights, Humana
Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Respons…