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French Video Site DailyMotion Adds Original Programming To Compete With YouTube

According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube.
“People are looking for a Pepsi to YouTube’s Coke,” claimed DailyMotion’s US managing director Roland Hamilton in the Wall Street Journal story.
The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion’s unique visitors per month, including its syndication partners, totals 230 million, with 25 million visitors from the US, compared to YouTube’s more than one billion unique visitors a month, with approximately 20 percent of its audience located in the US.
The Wall Street Journal says DailyMotion’s parent company Orange has committed to investing $3 to $4 million toward the original programming initiative, financing six series that will include regular-length episodes and…

Marketing Day: February 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]

Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. The numbers come from Parse.ly’s latest […]

Foursquare Opens Up About Using Check-In Data For Ad Retargeting, Revenue Generation

Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile devices. As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better part of a year […]

Google Got Called Out For Being A “Scraper Site” & You Won’t …

Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]

Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: New data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web.
The numbers come from Parse.ly’s latest authority report, a regular newsletter that aggregates data and insights from the company’s content analytics platform. Parse.ly’s network of sites sees more than five billion page views per month and more than 190 million unique visitors. It includes sites like Reuters, Mashable, The Next Web, Ars Technica, The Motley Fool and others.
In January, Parse.ly says traffic from Google sites to its network was about 38 percent of all referrals, down from 44 percent in October. Over the same period, Facebook referral traffic rose from 16 to 26 percent. In other words, a gap of 28 percentage points in October dropped to just 12 in January.

There’s been an ongoing “search vs. social” debat…

Foursquare Opens Up About Using Check-In Data For Ad Retargeting, Revenue Generation

Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile devices.
As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better part of a year and added mobile inventory last fall.
Foursquare is selling the ads directly via its 30-person national sales team, buying on the ad exchanges via Turn and then selling to brands and agencies on a CPM basis and pocketing the difference.
Foursquare’s location data — captured by check-ins at restaurants, gyms, grocery stores, movie theaters and on and on — allows it to retarget ads to tailored audience segments based on their interests when they are browsing other mobile apps and websites. The Turn ad exchange includes network partners such as Facebook Exhange, OpenX, AdMeld and DoubleClick.
Rosenblatt tells AdAge that Foursquare’s location data should set it apart in programmatic buying. “Everyon…