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Showing posts from March 3, 2014

Live Blog: Hershey’s Digital Marketing Keynote At #iMediaSummit

Looking for a little chocolate lift for your digital marketing strategy? Perhaps there’s no better company to deliver that than candy giant Hershey’s, which is giving a keynote talk today at iMedia Content Summit.
The keynote will be given by Chris Cox, the senior manager of global digital marketing for The Hershey Company. Our live blog gets going around 9:45am PT, below:

via Marketing Land

Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous — though more likely brilliantly strategic — fashion, the auction ended at 5 PM Pacific Time on the day of the Oscars.
Pharrell sent out a thank you tweet to the auction winner. Arby’s quickly tweeted back with proof it was the auction winner and wished Pharrell luck at the #Oscars in the contest for Original Song.
.@Pharrell You’re welcome. We’re HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight!
— Arby’s (@Arbys) March 3, 2014

While the tweet didn’t hit the level of Grammys night, which topped more than 80,000 retweets and nearly 50,000 favorites, the brand has received more than 7,000 retweets and 5,500 favorites for its Oscars night nod. Not bad for an evening dominated by Ellen’s record-setting selfie tweet.

Win One of 3 Signed Copies of Repped: 30 Days to a Better Online Reputation, by Andy Beal

As long-time Pilgrims will know, I like to organize the occasional book giveaway–and we’ve given away some amazing books in the post.
I hope this one is equally of value, as I am giving away 3 signed copies of my new book, Repped: 30 Days to a Better Online Reputation.
In Repped, I walk you through a practical and actionable process for building, managing, monitoring and repairing your online reputation. It’s only been available for a few weeks, but is has already racked-up an impressive Amazon review profile.
If you’d like to be one of the 3 lucky winners, just leave a comment below. Three lucky readers will be chosen at random on March 5th.
Good luck!

via Marketing Pilgrim - Internet News and Opinion

Five Must-Have Mobile Elements To Incorporate Into Your Marketing

Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their tablet. It’s undeniable that mobile devices have become an integral part of our day-to-day lives. Adults actually now spend more time on mobile media than they do on newspapers and magazines combined, and some experts are predicting mobile Internet usage will overtake desktop browsing this year.
On a practical level, this means that if you’re not incorporating mobile into your integrated marketing strategies, you are missing a huge opportunity to connect with customers on the devices they use the most. Or to put it more bluntly: you’re leaving money on the table.
Too many brands take a “we’ll do it if we have budget” approach to mobile integration, even those who’ve embraced social media. But, leaving mobile out of the mix makes for an incomplete picture. Data from digital analytics firm comScore shows that more than 80 percent of time spent on mobile med…

Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn’t been released), but one of the newest apps around is bound to be a hit with the marketing community.
It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use.
Dawn Data obviously doesn’t deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website owner would want. And it gives a pretty in-depth snapshot, too — you get your traffic in standard numeric form, as well as several charts with time-period comparisons.
The screenshots below are a sample of what Dawn Data shows me about @U2, my U2 website. The first card is overall data for the past 30 days, then I’ve added a couple of the comparison charts.

There are two ways to get Google Analytics data vi…

8 Content Marketing Lessons From Improv

Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.

via Search Engine Watch - Latest

A Beginner Guide To CJ Affiliate by Conversant MarketPlace

This is part of your affiliate marketing guides series, and if you have missed my earlier articles; you should first go through them to understand the basics. Here are the links for your reference: What is Affiliate marketing How to get start with Affiliate Marketing How to promote affiliate products on your Blog Today I will be sharing a detailed tutorial about Commission Junction which is one very popular market place for Affiliate marketers. I [...]
A Beginner Guide To CJ Affiliate by Conversant MarketPlace Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Get To Know: The Courier Journal’s Digital Marketing Guru

As the Senior Integrated Marketing Strategist for Louisville, Kentucky’s Courier-Journal, Christy Belden acts as the newspaper’s in-house digital marketing “guru” and helps lead digital marketing efforts for the paper’s clients.
Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients.
Prior to her role at The Courier Journal, Belden was VP of Media + Marketing at LEAP, a full-service digital agency where she led a team focused on SEO, PPC, social media, display advertising, email marketing, e-commerce marketing and mobile solutions.
In her spare time, Belden serves as an adjunct professor at Spalding University, teaching digital marketing courses. She is an evangelist for digital marketing, regularly writing and speaking on the subject as well as c…

SMX West Is Next Week; Get the Pass Right for You, Check Out the Options

Search Marketing Expo SMX West begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers.
Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register!
Get It All with an All Access Pass

Participate in cutting-edge all of the sessions, keynotes and clinics covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of 100+ speakers.
Meet mentors, colleagues and new friends at the networking activities, including opening Meet & Greet reception sponsored by Bruce Clay, Inc. and Ifbyphone, Birds of a Feather lunch tables, the Expo Hall reception sponsored by Stone Temple Consulting, and the SMX After Dark party.
Enjoy conveniences including Wifi, breakfast, hot lunches and snacks.

Three day All Access passes are an outstanding value at just $1695. You’ll be satisfied with the exp…

Google plus ads will run on the display network

Google plus ads is the next move from Google, as you can run ads for your Google plus posts but the key player here is that it will not be running on Google plus itself. Google is going to use the display networks for running Google plus ads, although it is something new as most ...
The post Google plus ads will run on the display network appeared first on The Next SEO.

via The Next SEO

Facebook Messenger for Windows Will shut down!

BANGALORE: Facebook is planning to turn off the support provided to its popular Messenger service on Windows Desktop and Firefox starting March 3rd. The news was reported soon after Microsoft declared that the Facebook Messenger App will be available soon on Windows 8 Phone platform. As published by First Post, the Facebook Messenger has already ...
The post Facebook Messenger for Windows Will shut down! appeared first on The Next SEO.

via The Next SEO

Ellen Breaks The Twitter With All-Star Selfie At #Oscars

Ellen wanted to make the most retweeted photo on Twitter, and she’s likely to get her wish. Soon after taking a star-studdied selfie live during the Academy Awards, Twitter started throwing up all types of errors.
Here’s Ellen taking the picture, soon after saying she wanted to hit a record:

And she’s likely to get her wish. The tweeted selfie so far has over 100,000 tweets:
If only Bradley’s arm was longer. Best photo ever. #oscars
— Ellen DeGeneres (@TheEllenShow) March 3, 2014

Soon after it was posted, Twitter had all types of problems. Those are clearing up now — and the rewtweets are likely to go up, too.
Postscript: At 7:26pm PT, the tweet was nearly 350,000 retweets.
Postscript More: I’ll keep going with these. At 7:30pm, it’s at 402,000 retweets.

via Marketing Land