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Showing posts from March 4, 2014
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Working with a Virtual Team? Microsoft’s Office 365 Gets Social, Gets Smarter

Microsoft’s Office 365 is a suite of programs that you can access from anywhere because the components reside in the cloud. Create a presentation on your office computer, email it to the team from your iPhone while you’re on the plane, present the presentation to a customer two states over using your iPad.
But cloud computing isn’t just for people on the go, it’s also a way of creating an office environment when your team members are scattered all over the globe. But this isn’t an advertisement for Office 365. What it is, is a look at the rise of the office graph.
In this case, “graph” doesn’t mean a multicolored bar chart. It’s a series of connected data points that changes depending on what you search for and who you are. In this case, it’s about how individuals in your office are connected to each other. Using technology developed by Yammer, Office Graph looks at email, social conversations, documents, sites, instant messages, and meetings to map the relationship between people in yo…

Marketing Day: March 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange

OpenX Technologies announced launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called Native O|X, is meant to help app developers and mobile publishers buy and sell native ad inventory at scale — and couples the two hot trends of programmatic and native for the first […]

Measuring Online Marketing To Offline Success: A Panel Discussion

How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content Summit involving Universal Pictures, Clorox and Nuance Digital Marketing. Our live blog below:

Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

Gartner released new estimates of 2013 tablet sales on a global basis. The firm sa…

How the Secret Will Help You Get Ahead on Pinterest

You. Marketer. Come closer. I’m going to tell you a little secret. It’s a secret you can use to get ahead on Pinterest and in your online business in general. Actually, it’s not even a little secret – it’s now an unlimited secret – as in, Pinterest just gave you the ability to create unlimited secret boards.
Not what you were expecting? I get it. It’s not even a huge story but the more I thought about the news, the more I thought about how useful it could be for online marketers.
Let’s take a step back. Secret boards are simply private boards on Pinterest. You can lock them so only you can see them or you can choose to share them with a select group of people on Pinterest. Previously, businesses had access to a limited number of these boards but Pinterest took the cap off last week.
What can you do with a secret board? Two things: use them to stage and use them for internal sharing.
Staging is something we should do more often but don’t. It’s perfect for pre-loading upcoming content such …

OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange

OpenX Technologies announced launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices.
The exchange, called Native O|X, is meant to help app develpers and mobile publishers buy and sell native ad inventory at scale — and couples the two hot trends of programmatic and native for the first time. The ad units, injected in-stream among content, link to app stores available on users’ devices. The inventory will be available to a pre-approved group of advertisers.
“In speaking with OpenX buyers and sellers, it’s becoming clear that a fundamental shift is underway in mobile advertising: more than half of the effective mobile campaigns are now being delivered in a native format,” explained Rob Kramer, general manager, mobile, OpenX. “With the launch of Native OX, we’re bringing programmatic to native and mobile. Specifically, we’re helping bridge mobile-first companies and partners who want a seamless multiscreen experience at scale, which …

SES London: Top Tips for Keyword Research [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.
He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Alyeda Solis of WooRank to share her top tips on keyword research.

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via Marketing Pilgrim - Internet News and Opinion

Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple’s share fell from 53 percent to 36 percent accordingly.
As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor.


Yet again, very strangely, Android shipments and alleged market share don’t line up with actual internet traffic figures.
Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter data are skewed or otherwise inaccurate, Apple drives 72 percent of tablet-based internet traffic while Android is responsible for 24 percent. All others generate 4 percent.
In the US market the iPad generates 77 percent of tablet traffic.

Source: StatCounter




via Marketing Land

Newsweek Turned Around, Back in Print Via Itty Bitty Web Startup | Media Geeks Hire Hollywood to Increase Cool Quotient | Facebook's Ad Backend Gets 'Ad Sets'

Publishing: No one saw it coming, least of all the small startup that bought the assets of Newsweek third hand. Now, after quadrupling web traffic, they are experimenting with a small-run print edition. They credit rapid content adaptation to user signals. Agencies: Of all the silly aspects of ad agencies, none are sillier than new business pitches, which [...]



via MarketingVox News & Trends