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Showing posts from March 6, 2014
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Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads

Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year.
The ads would mark Apple’s entry into the heated race to lure brand TV budgets online by giving advertisers compelling ways to re-purpose their already-produced TV ads for digital. Giving brands the ability to reach users with full-view in-app video ads on their iOS devices could prove very appealing to brands.
Rather than expanding after being clicked on or hovered over, the new video ads would launch automatically in full-screen view. The assumption is the ads won’t pop-up in the middle of a user experience in an app, but will be placed more like typical pre-roll or post-roll units.
Whether Apple will sell the ads directly or via an ad exchange auction is also unknown. According to the report, one source said Apple had quietly rolled out an ad exchange within the pa…

Does Mobile Search Really Matter?

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.



via Search Engine Watch - Latest

Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available

Time is running out! Search Marketing Expo – SMX West begins next Tuesday in San Jose. Register now to reserve your spot!
The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer.
Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you’re an experienced search engine marketer or just starting out, SMX West has sessions just for you.
Don’t wait! Register now online or call (877) 242-5242 and you save $100 on an All Access Pass. Groups of three or more qualify for special team discounts.
No budget left for conferences? Our Expo+ passfree when you register by March 10 – gives you admission to numerous educational opportunities through the “Learn with Google” track, Plus Sessions, keyn…

A True Integrated Marketing Framework

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated.



via Search Engine Watch - Latest

SeedProd Pro Launching Soon WordPress Plugin Review

Coming soon landing page is indeed a great way to get subscriber before the launch of your new site and I shared list of the best plugins which help you to create coming soon landing page on a WordPress blog. Of all the options I researched, I selected SeedProd plugin. There is a free option for the plugin which you can download from the official WordPress repo over here, and since the pro version offered [...]
SeedProd Pro Launching Soon WordPress Plugin Review Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

CBS Going with Time-Shifted Flow | Silverpop Launches eCommerce Automation Product | Atlas Strives for Broader Creative Flexibility

Video: CBS is going with the on-demand flow, introducing technology allowing them to dynamically change out ads appearing in the new on-demand contexts where viewers are time shifting their videos. Email: Silverpop launched Marketing Automation for Ecommerce, tying revenue to email campaigns and providing more functionality for business-to-consumer campaigns. Ad Tech: Facebook's Atlas acquisition is evolving, most recently with the [...]



via MarketingVox News & Trends

Marketing Day: March 5, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?

Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter’s service and building its brand. Twitter’s media spend is […]

As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey

Microsoft is apparently readying its own digital assistant called “Cortana,” to take on Apple’s Siri and Google Now. Hopefully, Cortana will see more love than Microsoft’s other assistant that you have probably long forgotten about. Ms. Dewey. Ms. Dewey? She was an experimental interface launched in October 2006 for Microsoft’s search engine…