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Showing posts from March 8, 2014

Look Out Below! Facebook’s Organic Reach Plummets Toward Rock Bottom

Best guess off the top of your head – is your organic reach on Facebook half of what it was a year ago? A third? Even less? Are there days when you think you might actually hit rock bottom – or Facebook Zero?
Social@Ogilvy thinks it’s a real possibility and before you say they’re rabble-rousing, take a look at this chart:
We’re looking at a 49% decline from the peak period less than a year ago! This has nothing to do with the number of active Facebook users, it’s all coming from the changes Facebook made in the newsfeed algorithm in regard to Page posts.
I thought that was bad enough, then I read this in Social@Ogilvy’s report:

“Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.”

Zero! Your fans won’t see a single one of your posts unless they go directly to your Facebook page unprompted.
Yes, there’s the paid boost option but boosting every post is just ridiculous. It’s not just about the cost, it’s about the handwork inv…

Instagram Strikes First Big Ad Deal In A Win For Facebook

Instagram had tip-toed into advertising, debuting ads in users’ streams just last November. Today, it’s reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million.
The deal opens up ads to the brands working with agencies under the Omnicom umbrella such as Omnicom Media Group, DDB, BBDO and TBWA/Chiat/Day.
“This doesn’t change our advertising strategy moving forward — people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram,” said Jim Squires, director of market operations for Instagram, in a statement to Ad Age.
Ads on Instagram look like typical image or video posts, but are flagged with “Sponsored” label. Ad Age reports that Omnicom Media Group, which lead the deal, will work on targeting and measurement refinements with Instagram.
Squires added, “Our teams are going to work hand in h…

Marketing Day: March 7, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Eric Schmidt: Google User Data Safe From Prying Eyes, Even The U.S. Government’s

While noting that Google and other U.S. companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are subpoenaed, Google chairman Eric Schmidt said that his company has tightened its encryption and believes that its users data is safer. “We are pretty sure that now that the info inside […]

Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit […]

Report: Apps Nearly 90 Per…

How Much Money Can You Make Off YouTube

YouTube offers a Partner Program to help you easily monetize your videos on YouTube. Once you are accepted into the program, upload a video “that you have created” on to YouTube, enable advertising for that video and wait for the money to pour in.
The current split is 55-45 so if Google sells $100 worth of advertising against a YouTube channel, the partner’s share is $55. But how much many can your really make off YouTube?
Mahalo founder @Jason recently shared some raw numbers for XHIT, a popular fitness channel on YouTube with half a million subscribers, and the revenue graph isn’t very encouraging.
The video channel has accumulated over 33 million views in the last 18 months and the total advertising revenue that the channel generated from YouTube in the same period is around $90k. That’s about $2.7 per 1000 views (CPM) which isn’t an impressive deal considering the kind of effort and resources that go into producing videos.

The advertising revenue is almost directly proportional to the…