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Showing posts from March 12, 2014
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TV's 50+ Year Run as Budget Dominator to End by 2019 | IAB Redefines Video Metrics | Google's Big Brand Display Test a Wash

Media: eMarketer predicts that digital media will eclipse TV spending by 2018, largely on the coattails of mobile media. Metrics: The IAB, a trade association primarily for publishers, ad tech firms and other sell-side interests, is revising its 2008 definitions for video ad metrics. The most notable change is the elimination of the "view" as a metric, the [...]



via MarketingVox News & Trends

Moz + Bitly = More Link Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.



via Search Engine Watch - Latest

Google Calls It Quits On Brand Banner Ad Test In Search Results

Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the experiment was over in his keynote at SMX West in San Jose, California yesterday.
Google started the test in October 2013 with roughly 30 brands. The banners ads appeared at the top of brand search results in the U.S. only and for just a small subset of searches. Singhal did not go into detail about what constituted failure in this test, but its possible the click-through rates on the banners were lower than desired. Additionally, when the branded banners displayed, no other AdWords ads appeared on the page.
The test marked a first for Google, not only in the introduction of banners in the search results, but in presenting ads that were explicitly branding- rather than performance-oriented. Participating brands included The Home Depot, Southwest Airlines and The Sports Authority. To see many of the banners as they appeared during the test, tour our compi…

5 Tips for Using Facebook News Feed Ads

The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.



via Search Engine Watch - Latest

How to Motivate YourSelf for Blogging When you are Demotivated

Few days back I was talking to one of the budding blogger on Phone and he was worried about his motivation for Blogging. Here is the first few line of conversation I had with him over the phone. Let me call him Mister X. Me: Hi what happened? Why so demotivated? Mister X: Harsh I have worked on my blog for many months and this is my 4th blog and probably the last one. I’m [...]
How to Motivate YourSelf for Blogging When you are Demotivated Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Single Topic Vs. Multi-Topic blog : What is Better and How?

This is a part of question and answer series, and I will be talking about one of the most common question asked by a newbie and that is: Should I blog on one topic or should I blog on Multiple topics? Should I create one blog for multiple topics or different blogs for multiple topics? In blogging topic is normally termed as niche. For example, SEOMOZ niche is Search engine optimization, Dailyblogtips is Blogging, Labnol [...]
Single Topic Vs. Multi-Topic blog : What is Better and How? Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University




from ShoutMeLoud - Shouters Who Inspire

SMX Advanced Registration Open – Best Rates Available Until March 28

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA.
The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and more.
At SMX Advanced, opportunities abound to get your questions answered and share your own ideas with the best in the industry. We’ve purposely kept this an intimate conference so you’ll be sure to meet the people you want to meet. Headlining this year’s conference is Google Senior Software Engineer Matt Cutts, who will participate in the always popular and engaging “You&A” keynote, and address questions fr…

Top 10 Best Media Players Apps on Android and iOS 2014

It can be seen that the iPhone or Android Devices do supports limited formats which may include MP3, MP4, MOV that may exclude support for 1080 HD videos. For this reason, you may have to install third party software in order to play common formats such as FLV, AVI and MKV on your Smartphone and ...
The post Top 10 Best Media Players Apps on Android and iOS 2014 appeared first on The Next SEO.




via The Next SEO

WordPress Most Popular Security Plugins (Infographic)

Large number of websites on internet these days is made on WordPress which has also become one of the most popular content management system (CMS). With the growing use and popularity of WordPress the need for its security has also increased and to look into this matter various security plugins are provided. Though there are ...
The post WordPress Most Popular Security Plugins (Infographic) appeared first on The Next SEO.




via The Next SEO

The difference between white hat SEO and black hat SEO

The search engine optimization (SEO) is a good chance to promote your blog on Google search results and other search engines. For those who don’t understand how SEO works, I’ve posted some articles on this blog that may help, but it’s important to understand that there are good and bad techniques that could have a ...
The post The difference between white hat SEO and black hat SEO appeared first on The Next SEO.




via The Next SEO

Record your Desktop Screen with SnagIt for Chrome

SnagIt, the popular screen capture app for Google Chrome, now includes support for recording screencasts as well. It can record the video as the background audio and your screencasts can be uploaded to YouTube or Google Drive with a click.

Upload screencasts to YouTube or Google Drive

Screencasting Meets Google Chrome
It does take a few steps to enable screencasting support inside Google Chrome.
The first step is to install the SnagIt app and extension from the Chrome Store. Next type chrome://flags in the browser address bar and enable the setting that says Enable Screen Capture Support in getUserMedia(). Restart the Chrome browser.
Now open the SnagIt app from the Chrome launcher, click the Settings gear icon and turn on the option “Enable Experimental Features.” You are now all set to record your first screen video, including audio, with Chrome.
Internally, like the other screen sharing apps for Chrome, SnagIt is using WebRTC to record the screencast. When you hit the record button, it s…

Marketing Day: March 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Twitter Suffers Outage, Returns After 47 Minutes Down

Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments […]

Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering

Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is […]

IAB Updates Digital Video In-Stream Definition…

Ad User Ratings Surfacing on Google Ads | Coke Campaign Reveals Higher Online Media Value | Native Ads Deserving Bad Rap

Search: Google is now putting user ratings of ads and the offers behind the ads, showing the collective impression of customer service, claims handling and discounts. The early tests are already showing higher clickthroughs (about 10 percent). Not yet clear, and perhaps most interesting, is whether these factors will affect ad rankings. Media: A Coke campaign in [...]



via MarketingVox News & Trends

New Facebook Page Design Lets You Watch (Spy) on the Competition

Last week, Facebook rolled out a new, streamlined design for your personal Facebook news feed. Now they’re carrying those changes over to branded Pages with a few additional tweaks.
Here’s an example of the new layout:

The biggest shift is a return to the old way of doing things. It’s back to a single, top to bottom timeline column on the right side of the page. Yeah! Let me make myself clear. YEAH! The two-column option put more posts above the fold but was horribly confusing, especially when you post dated material such as events and sales. It also created a mess when you pinned or featured a post.
Note to Facebook, now that we have two columns, can we “pin” to the top of the left column? When we pin on the main column, at a glance, it appears that the page isn’t being updated. If we can pin to the left, we can promote an important post and still keep the timeline moving. (Credit to my son for the idea.)
The right hand column will now include all of your business information such as you…