Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Media: eMarketer predicts that digital media will eclipse TV spending by 2018, largely on the coattails of mobile media. Metrics: The IAB, a trade association primarily for publishers, ad tech firms and other sell-side interests, is revising its 2008 definitions for video ad metrics. The most notable change is the elimination of the "view" as a metric, the [...]
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.
Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the experiment was over in his keynote at SMX West in San Jose, California yesterday. Google started the test in October 2013 with roughly 30 brands. The banners ads appeared at the top of brand search results in the U.S. only and for just a small subset of searches. Singhal did not go into detail about what constituted failure in this test, but its possible the click-through rates on the banners were lower than desired. Additionally, when the branded banners displayed, no other AdWords ads appeared on the page. The test marked a first for Google, not only in the introduction of banners in the search results, but in presenting ads that were explicitly branding- rather than performance-oriented. Participating brands included The Home Depot, Southwest Airlines and The Sports Authority. To see many of the banners as they appeared during the test, tour our compi…
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates.
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and more. At SMX Advanced, opportunities abound to get your questions answered and share your own ideas with the best in the industry. We’ve purposely kept this an intimate conference so you’ll be sure to meet the people you want to meet. Headlining this year’s conference is Google Senior Software Engineer Matt Cutts, who will participate in the always popular and engaging “You&A” keynote, and address questions fr…
It can be seen that the iPhone or Android Devices do supports limited formats which may include MP3, MP4, MOV that may exclude support for 1080 HD videos. For this reason, you may have to install third party software in order to play common formats such as FLV, AVI and MKV on your Smartphone and ... The post Top 10 Best Media Players Apps on Android and iOS 2014 appeared first on The Next SEO.
Large number of websites on internet these days is made on WordPress which has also become one of the most popular content management system (CMS). With the growing use and popularity of WordPress the need for its security has also increased and to look into this matter various security plugins are provided. Though there are ... The post WordPress Most Popular Security Plugins (Infographic) appeared first on The Next SEO.
The search engine optimization (SEO) is a good chance to promote your blog on Google search results and other search engines. For those who don’t understand how SEO works, I’ve posted some articles on this blog that may help, but it’s important to understand that there are good and bad techniques that could have a ... The post The difference between white hat SEO and black hat SEO appeared first on The Next SEO.
SnagIt, the popular screen capture app for Google Chrome, now includes support for recording screencasts as well. It can record the video as the background audio and your screencasts can be uploaded to YouTube or Google Drive with a click.
Upload screencasts to YouTube or Google Drive
Screencasting Meets Google Chrome It does take a few steps to enable screencasting support inside Google Chrome. The first step is to install the SnagIt app and extension from the Chrome Store. Next type chrome://flags in the browser address bar and enable the setting that says Enable Screen Capture Support in getUserMedia(). Restart the Chrome browser. Now open the SnagIt app from the Chrome launcher, click the Settings gear icon and turn on the option “Enable Experimental Features.” You are now all set to record your first screen video, including audio, with Chrome. Internally, like the other screen sharing apps for Chrome, SnagIt is using WebRTC to record the screencast. When you hit the record button, it s…
Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments […]
Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is […]
Search: Google is now putting user ratings of ads and the offers behind the ads, showing the collective impression of customer service, claims handling and discounts. The early tests are already showing higher clickthroughs (about 10 percent). Not yet clear, and perhaps most interesting, is whether these factors will affect ad rankings. Media: A Coke campaign in [...]
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
The biggest shift is a return to the old way of doing things. It’s back to a single, top to bottom timeline column on the right side of the page. Yeah! Let me make myself clear. YEAH! The two-column option put more posts above the fold but was horribly confusing, especially when you post dated material such as events and sales. It also created a mess when you pinned or featured a post. Note to Facebook, now that we have two columns, can we “pin” to the top of the left column? When we pin on the main column, at a glance, it appears that the page isn’t being updated. If we can pin to the left, we can promote an important post and still keep the timeline moving. (Credit to my son for the idea.) The right hand column will now include all of your business information such as you…
Nothing can replace the power of face-to-face engagement, networking, and learning you'll get at a digital marketing conference. With ClickZ Live New York coming up, here are four tips on how to get the most out of your conference experience.
AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada.