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Showing posts from March 13, 2014

Google Integrates Dynamic Remarketing Campaigns with Google Analytics

When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns.
Launched in June of last year, Dynamic Remarketing campaigns in AdWords are powered by product feeds in Google Merchant Center. Product images are pulled from Merchant Center into ads dynamically based on what a user was browsing on an advertisers’ web site. Ads are then served on the Google Display Network.
The Google Analytics integration for these campaigns now means the audience targeting can be much more finely tuned to on-site behavior, for example, and have access to product level reporting within Analytics.
Dynamic Remarketing is available to retailers and Google is testing these campaigns in the travel and education sectors as well.
Here’s how the set up works:

Create one o…

Agencies May Find Clients Moving Social In-House, Away from Marketing

Agencies: Social media has first been employed as a marketing tool, but companies are starting to see that the content of their social discourse is much more appreciated when it has to do with real interactions about their products. That means conversations with service staff, product managers and so on. This bodes ill for social agencies [...]

via MarketingVox News & Trends

Senator Jay Rockefeller Asks ICANN To Kill .sucks Domains

Pardon the obvious pun, but a US Senator thinks one of ICANN’s new generic top-level domains … well … sucks.
West Virginia’s Jay Rockefeller, chairman of the Senate Commerce Committee, sent a letter to ICANN on Wednesday (PDF version) calling the pending .sucks gTLD “little more than a predatory shakedown scheme.”
Rockefeller is concerned that the name, if approved, will force businesses and individuals to spend potentially significant amounts of money on defensive domain registrations. He called .sucks “a gTLD with little or no public interest value, and said the domain’s business model seems to be to “force large corporations, small businesses, non-profits, and even individuals, to pay ongoing fees to prevent seeing the phrase ‘sucks’ appended to their names on the Internet.”
“In my opinion, it is not in the public interest to approve this gTLD,” he wrote.
The .sucks gTLD is still in contention. Three companies are seeking to run the registry, including Vox Populi, which is already taki…

Rule the SERPs: Become an Expert

Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.

via Search Engine Watch - Latest

What Every Blogger Ought To Know About Media Kits

You must have recently read a practical tip by Harsh Agrawal, on how he made $650 from a single blog comment, if not, go read it now. That simply outlines the importance of Advertise with us and Media Kits. Having ads displayed by Google Adsense is not the only way to monetize a blog, you must have realized that by now. Having direct advertisers on your blog is sure a offer that can’t be refused [...]
What Every Blogger Ought To Know About Media Kits Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free

Today’s Google homepage includes a small birthday cake image with a “25″ candle on top to celebrate the web’s 25th birthday.
The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.”
Berners-Lee writes:
On the 25th birthday of the web, I ask you to join in—to help us imagine and build the future standards for the web, and to press for every country to develop a digital bill of rights to advance a free and open web for everyone. Learn more and speak up for the sort of web we really want with #web25.
According to Berners-Lee, he submitted a proposal on March 12, 1989 while working as a software engineer for CERN (the European Organization for Nuclear Research), asking for time to build “A ‘web’ of notes with links between them.”
Allowed to work on his idea as a side project, Berners-Lee wrote the first browser and editor in 1990. By 1993, Berners-Lee claims CERN declared WWW technology would be, “…

Marketing Day: March 12, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Buffer Adds Content Suggestions To Web Dashboard & Emails

Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the […]

Google Calls It Quits On Brand Banner Ad Test In Search Results

Google has ended last fall’s test involving large brand banner ads on Amit Singhal, Google’s head of search, confirmed the experiment was over in his keynote at SMX West in San Jose, California yesterday. Google started the test in October 2013 with roughly 30 brands. The banners ads appeared at the top of brand […]

How Email Marketers Can Make Birthdays Come More Than Once …

Yahoo and Yelp Partner for a Bigger Search Push

Yelp is kind of like Facebook. Lots of people complain about the network but millions of people still turn to the site for information. In Q4 2013, Yelp had a monthly average of 120 million unique visitors. By the end of 2013, there were more than 53 million reviews posted to the site and more than 60% of those reviews were four stars or above. (Proof that not everyone uses the site to complain about bad service.)
Yahoo wants a piece of that, so they’re now including data from Yelp in business search results. And Yelp seems just as excited to join their alphabetical mate for this new venture:

With local searches making up about 25% of Yahoo’s search traffic, the demand for reliable local information is high, and we’re excited to make this experience even richer for Yahoo users. Across all categories of local business, from dog groomers and day spas to nightclubs and burger joints, trusted content from Yelp’s vibrant community of locals will help Yahoo users decide where to spend their m…