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Showing posts from March 14, 2014
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Search Tags and Interfaces Slowly Integrating | Ad Industry Lobbies Obama: 'Data is Good,' President Smiles | Mobile Firms' Data Revs Beat Voice Revs

Search: Google is gradually solving the problem of integrating various ad and analytics tags, now enabling a single Google Analytics tag to operate dynamic retargeting. The interfaces to set up these technologies are still well outside the usage capacity of most Adwords customers, but the ongoing simplifying and integrating of these features may at last be [...]



via MarketingVox News & Trends

Twitter Study: Photos, Videos Lead To Most Retweets

Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter.
That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter’s data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get.
Overall, Twitter’s study found that tweets with photos and videos produced the biggest jump in retweets — 35 percent for photos and 28 percent for videos.
But, that wasn’t true in each of the verticals that Twitter looked at. As you can see below, TV-related accounts saw more retweets when their tweets included a quote. And for both sports and government accounts, using a hashtag led to more retweets than videos, quot…

How to Check if an Email Address is Valid and Exists

How do you know if an email address exists or not? The easy option would be that you send a dummy mail to that email address, wait for an hour or so and if your message bounces, it is very likely that the particular email address does not exist. The approach works but wouldn’t it be nice if you could check any email address instantly without even sending that test message?
The other slightly technical option to verify an email address is by querying the mail server. You connect to the mail server through telnet (see video), enter your email address and the other email address that you are trying to verify. If the server response is an error code, the email address is probably not valid.
How to Check Email Addresses Instantly
Let me share an extremely simple method for checking if an email address is valid and exists or not.
Go to the login page of the email service and pretend that you no longer remember the password of your email account. The service will ask for your email address where…

15 Best Media Kit Examples For Inspiration

A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit, we’ve got you covered. You can read everything about Media kits, and how to make one here at ShoutMeLoud. Now that you have skimmed through the above article, you get the [...]
15 Best Media Kit Examples For Inspiration Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: March 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Twitter’s Promoted Accounts Moving Into Desktop Timelines

Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it considers it a natural enhancement to the product it launched in December. At first, though, accounts that […]

Facebook Ready To Start Selling Video Ads On News Feeds

Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. […]

Google Integrates Dynamic Remarketing Campaign…

Scrape Google Using Another Google Product

John Q. Public owns a website example.com and would like to get a list of all pages on his site that are indexed in Google search. He would also like to monitor his web page rankings in Google for particular search keywords vis-a-vis other rival websites.
There are powerful command-line tools like curl and wget that one can use to download Google search result pages automatically. The HTML pages can then be parsed using Python’s Beautiful Soup library or the Simple HTML DOM parser of PHP but these methods are too technical and involve coding. The other issue is that Google is very likely to temporarily block your IP address should you send them a couple of automated requests in quick succession.

Web Scraping Google using Google Docs
If you ever need to extract data from Google search results, Google offers a free tool that might just do the job. It’s called Google Docs and since docs will be fetching Google search pages within Google’s own network, the scraping requests are less likely t…