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Showing posts from March 15, 2014

When it Comes to Business Videos, Consumers Want More, More, More

From a product demo to a tour of a restaurant, consumers have an unfulfilled need for more business videos. 58% of consumers say companies that produce videos are more trustworthy. 71% said a video leaves a positive impression of a company and 77% said companies who post videos are more engaged with the customers.
Caveat time – the data and the graphics come from a new survey and infographic by Animoto. They’re a online tool that helps businesses make really cool videos on the fly. Video is their baby but there are some very interesting stats in the pack.
Almost everyone they surveyed said that videos helped them make a purchase decision. 93% said they use them to comparison shop.
I look for videos when I’m thinking of paying for an online tool or digital product but the average consumer takes it a step further.
Consumers want to see more video for all kinds of products and services:

Electronics (57 percent)
Restaurants (39 percent)
Travel (34 percent)
Exercise/fitness (33 percent)

I was surpr…

Marketing Day: March 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Direct Traffic Beats Facebook By A Mile For Engagement On News Sites

It shouldn’t surprise anyone that readers of news websites who navigate directly to a site are significantly more loyal than those who come via referrals from Facebook or search. People who type in a URL, click on a bookmark or use a news site as their browser home page are certainly going to spend more […]

Twitter Study: Photos, Videos Lead To Most Retweets

Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, […]

Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

Google acquired Wildfire…