Caveat time – the data and the graphics come from a new survey and infographic by Animoto. They’re a online tool that helps businesses make really cool videos on the fly. Video is their baby but there are some very interesting stats in the pack.
Almost everyone they surveyed said that videos helped them make a purchase decision. 93% said they use them to comparison shop.
I look for videos when I’m thinking of paying for an online tool or digital product but the average consumer takes it a step further.
Consumers want to see more video for all kinds of products and services:
Electronics (57 percent)
Restaurants (39 percent)
Travel (34 percent)
Exercise/fitness (33 percent)
I was surpr…