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Showing posts from March 17, 2014

Moderate L.A. Earthquake Provides Good Test Of Social Safety Net

There were no reports of damages or injuries caused by the moderately strong earthquake that jolted Southern California this morning. The quake — measured at 4.4 in the Richter scale and centered near Westwood — hit at 6:25 a.m.
Immediately, Southern Californians took to Twitter and Facebook to share their shaking experiences. Fortunately, there were no reports of either service suffering an outage during the aftermath of the shaker. Also, and comfortingly, public safety agencies also quickly jumped into the social media fray, providing a good test case of their emergency tweeting systems.
The Los Angeles Police Department was the quickest we saw:
San Fernando Valley shook pretty hard right now… #earthquake
— LAPD Communications (@911LAPD) March 17, 2014

Then this apparently necessary message:
Please do not call 911 to report the #earthquake. We are well aware of it. Lines need to be kept open for emergencies — LAPD Communications (@911LAPD) March 17, 2014
The Californi…

Register Now for SMX Advanced – Rates Increase Next Week

Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics.
SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday.
SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), AdWords, international search, in-house search marketing, local search and brand new Search Engine Land Summit will be offered on June 10.
What can you expect? See what your peers said about the experience.
Register now and pay only $1695 for your All Access pass. You get all of the sessions, keynotes, network activities and special events that make Search Marketing Expo conferences famous.
Want to send your tea…

Live Blog: American Express CMO John Hayes At #4AsTransformation

Good morning. Coming live from Beverly Hills, where an earthquake already got things moving early, will be a keynote address from American Express CMO John Hayes, speaking at the 4A’s Transformation conference today — the annual gathering of the American Association of Advertising Agencies.
How will Hayes enlightening the attendees, probably a bit short of sleep from their early-morning wake-up quake? Well see, when our live blog gets going below around 11:30am ET / 8:30am PT:

via Marketing Land

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”
That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call!

Pilgrim’s – Bloggers earn cash, Advertisers build buzz!

via Marketing Pilgrim - Internet News and Opinion

Static Assembly Lines Don’t Work In Interactive Marketing

Your company makes money by scaling what you do and limiting the costs associated with whatever you provide.
With any product or service, scale depends on the systematic completion of a series of tasks — think of the efficiency brought about by the adoption of the assembly line. As a result, we use technologies to assist in scalability and definition of process to ensure the consistency of delivery.

Process is great. It’s the rock in monetizing service delivery. But in interactive marketing, change is the status quo and over-developing a process can lead to competitive disadvantages through a lack of proactive analysis and interpretation.
I’m a firm believer in leveraging technology to expedite and ensure consistent delivery of repetitive tasks. But I’m also a firm believer that you need creative and expert oversight over those repetitive tasks to ensure they’re the right tasks to execute.
Too many times I see companies executing stale best practices for a variety of reasons, including a …

Google Encrypted Search Hits China

While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.

via Search Engine Watch - Latest