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Showing posts from March 18, 2014
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Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

Last night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign.
Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?”
Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website:
In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it “Lowe’s Fix in Six”.
The series of Vine videos offered tips on everything from how to keep squirrels out of flower beds to videos like this one showing how to remove crayon marks with WD-40:

Presented by the advertising agency association 4A’s at its Transformation 2014 Conference in Los Angeles this week, the O’TooleBox Award honors creative and original thinking for a single campaign idea.
According to the 4A’s website, judges select O’To…

Mobile Trend So Strong, Desktop Adspend to Shrink | Yahoo Brings Motion to Big Image Ads | Startup to Profile Video Watchers, Provide Higher Performance Segments

Mobile: eMarketer made the bold claim that the trend of spending more on mobile media is so strong that it will actually suck revenue out of the existing desktop online ad budgets this year, causing them to shrink. Since the brunt of the mobile spending is done on sites such as Google, Facebook, and other social [...]



via MarketingVox News & Trends

Google Releases New Tools For AdMob Including Full Google Analytics Integration

Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by integrations with Google Analytics and Google Tag Manager.
Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps.

The home screen features a combination of reporting from both platforms and provides a snapshot of conversion and monetization performance, including from in-app purchases.

Google also launched content experiments with Google Tag Manager for apps. The integration will allow marketers to test changes such as in-app promotions and menu layouts in their apps on a subset of users. Testing results will then be available through the Google Analytics…

Viacom and Google finally settle their ongoing lawsuit

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.
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via Marketing Pilgrim - Internet News and Opinion

How To Make Money From Flipkart Affiliate Program

Flipkart.com is one of the India’s leading online books and electronic gadgets selling website. Flipkart was established in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com before quitting and founding their own company. They offering affiliate program so that you can earn from ...
The post How To Make Money From Flipkart Affiliate Program appeared first on The Next SEO.




via The Next SEO

Marketing Day: March 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Yahoo Wants To “Tell Better Stories” With New Motion Ads

This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look […]

Moderate L.A. Earthquake Provides Good Test Of Social Safety Net

There were no reports of damages or injuries caused by the moderately strong earthquake that jolted Southern California this morning. The quake — measured at 4.4 in the Richter scale and centered near Westwood — hit at 6:25 a.m. Immediately, Southern Californians took to Twitter and Facebook to share their shaking experiences. Fortunately, there were […]

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Facebook Offers Frequency Control, Sort Of | Time-Based Pricing Percolating | Like Others, MediaCom Chooses Tech Partner Over Neutrality

Social: As one of the most frustrating aspects of advertising on Facebook via its normal advertising interface is that it disallows frequency control, the firm is now finally offering some measure of frequency limiting - but only for its video inventory. Media: Various publishers and tech firms are offering display ads priced based on time slot and time [...]



via MarketingVox News & Trends