Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?”
Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website:
In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it “Lowe’s Fix in Six”.
The series of Vine videos offered tips on everything from how to keep squirrels out of flower beds to videos like this one showing how to remove crayon marks with WD-40:
Presented by the advertising agency association 4A’s at its Transformation 2014 Conference in Los Angeles this week, the O’TooleBox Award honors creative and original thinking for a single campaign idea.
According to the 4A’s website, judges select O’To…