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Showing posts from March 19, 2014

So... You Think SEO Has Changed?

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.

via Search Engine Watch - Latest

Place Google Maps in the Background of your Contact Form

This is a demo of contact form that embeds a Google Map in the background. It isn’t using a static screenshot image of Google Maps in the background but the map is an interactive one — you can zoom in and out, drag the Pegman to turn on street view or even toggle between the Satellite view and the Maps view.

There are basically two layers on the page – one is the map and the other is the form – and we are using the z-index property of CSS to define the stack order. The form has a higher z-index than Google Maps and thus the latter appears in the background. Let’s look at the actual code now.
The HTML — There are two DIV elements – the map will render inside the element with ID #googlemaps while everything that you add inside #contactform will show up in your form. You can even embed a Google Form here.

<div id="googlemaps"></div>
<div id="contactform">
<!-- You can even embed a Google Form here -->

The CSS — The #googlemaps element o…

Bing Webmaster Tools: An Overview

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters.

via Search Engine Watch - Latest

Top 21 TED Talks To Motivate Entrepreneurs For Success

TED talks have now outgrown themselves from a conference that started with the motto “Ideas Worth Spreading” to a global leader and an inspiration machine. People, entrepreneurs in general, are always on the look for that spark of inspiration that pushes them to go ahead with their ideas and build the thing. TED have managed to gather top notch people from different industries to give talks that are open for the world to watch and [...]
Top 21 TED Talks To Motivate Entrepreneurs For Success Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

In Lead Gen, Sometimes Broader is Better

Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the ideal situation. In the all-you-can-eat data buffet, reaching our audience and only our audience is relatively easy, and it has become the definition of efficiency.
Unfortunately, in lead generation, targeting that narrowly isn’t always the best solution.
Let’s say, for example, that your target (like everyone else’s) is the CMO. You set up filters to ensure you’re reaching that most senior marketing executive and no one else. Decision makers only. Budget holders only. Advanced degrees and a decade or more of experience only. A few more levers pulled and a few more twists of the dial, and your CMO is in the crosshairs.
Only, what if they delete your email or ignore your ad? Then what? Sure, there’s retargeting, but how many times do you retarget someone who has consistently declined to engage? After a while, you’re negating the efficiency of targeting b…

Marketing Day: March 18, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

Last night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign. Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?” Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website: In […]

Motorola, LG, Fossil First Brands To Launch Android Wear

Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG’s “G Watch” (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). […]

New Free Google Analytics App From Narra…