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Showing posts from March 21, 2014

Nielsen to comScore: Calm Down, Online Video Isn't That Big | Privacy Advocates Try to Push COPPA to Limits | Rubicon to Go IPO with $670MM Offering

Metrics: Niesen and comScore figures for video, now somewhat comparable, show enormous and widening gaps of perception of just how much online video viewing is going on. Part of the gap could be explained by Nielsen only including streamed media. Its figures would certainly make its television customers happy if they indeed prove that there is [...]

via MarketingVox News & Trends

How to Schedule your Email Messages in Gmail with a Google Sheet

Have you ever wanted to write an email now but send it a later date and time? Maybe you are sending birthday greetings and would like the email message to be delivered on the exact day. Or you have written the reply to an email but would like to schedule delivery in the recipient’s time zone when the message is more likely to get read.
Microsoft Outlook has a built-in scheduler to help you delay the delivery of email messages. After you are finished writing an email message and hit the Send button, the message isn’t delivered immediately — it stays in your outbox and is sent at the specified time automatically.
Gmail doesn’t let you schedule a later delivery of email messages but there are browser extensions — like Boomerang and Right Inbox — that let you specify a future send date for your outgoing email messages.
These are however subscription based services that allow you to send only a limited number of scheduled email messages for free per month. The other concern is privacy – you w…

3 Insightful Ways To Visualize Your Keyword Data

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space.
This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market.
Although this is great, this analysis is often times very high-level and informational. It’s sometimes hard to understand the bottom line.
Whatever analytics package you or your team currently uses, I want to share a couple of ways you can look at your keyword data in SEM. I have found the below analysis to be useful when troubleshooting paid search performance, and beyond that, a good first step towards the resolution of potential issues.
1. Daily Impressions by Match Type, Including Modified Broad
Typical Insight: The below graph shows the impression breakdown by match type over time. It also includes “modified broad” which means you need to first label all those broad keywords using th…

In-Image Advertising Primer From IAB Highlights 5 Powerful Case Studies

Source: IAB

As the web moves to a more visual landscape, it’s not surprising that advertisers are becoming more attracted to in-image advertising, and publishers are recognizing the untapped source of revenue their editorial images now hold.
As it recently did with native advertising, the IAB has issued a primer on in-image advertising to help establish common terminology, best practices and offer examples of how advertisers and publishers are successfully employing this relatively new form of digital advertising.
In-image advertising is essentially a subset of native advertising, and sometimes also referred to as image-based advertising. In-image ads can take many forms, but they appear within an editorial image on a web page. They can be display ads that show product information overlaid on editorial images or they can be video or rich media ad units that only appear when the user engages by hovering or clicking on the ad.
Venture capital is now flowing in to the sector, with in-image p…

Survey: Nearly Half Of Americans Interested In Wearable Tech

While Google Glass has not broken into the mainstream, smartwatches and fitness wristbands may be on the cusp of doing so. The CEO of Pebble (smartwatch) told Fortune that it had sold 400,00 watches in 2013 and the company’s investors expect revenues to double this year.
According to survey data (November 2013) from Nielsen, 70 percent of US consumers are aware of “wearables” and roughly 15 percent currently own and use some form wearable technology. Among that 15 percent here’s the breakdown:

Fitness wristbands — 61 percent
Smartwatches — 45 percent
Mobile health tracking — devices 17

The Nielsen survey data suggest that about 36 million adult Americans currently own and use some form of wearable technology. When translated into actual population terms like that, the 15 percent number appears to be too high. However it’s fair to say that the potential market for wearables is very large, perhaps up to 100 million people.
Below are some other findings about the current wearable population pr…

10 Ways To Squeeze More From Your Interactive Marketing Budget

As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an easy feat.
It benefits us to remember how much money can be saved by making subtle changes to marketing strategy and program execution. Here are ten ideas across all segments of your marketing budget that will help you do just that.
1. Enter New Markets Through The Affiliate Channel
Instead of incurring the overhead costs of opening new offices and hiring additional staff, look to the affiliate channel to help you enter new markets.
Along with providing you with local experts, the pay-for-performance model ensures a low-risk, low-overhead proposition that enables you to test the waters before fully investing in new territories.
2. Analyze Campaign Performance Individually & Across All Your Marketing Channels
It’s worth it to take a closer look at the results of each marketing channel and then at the ways that all of your channels complement each other …

How to Tweet from Turkey

Twitter went down in Turkey following Turkish Prime Minister Recep Tayyip Erdo?an's pledge to eradicate Twitter in the country. The service may be officially banned — but Turkey's 10 million Twitter users are still finding ways to tweet. 1. SMS In what is likely the simplest way to get around the restrictions, users can send ...
The post How to Tweet from Turkey appeared first on The Next SEO.

via The Next SEO

7 Tips You Need to Know About Migrating to Google Analytics Universal

Google is planning to roll out Universal to all Google Analytics accounts, and that might be a little scary. What does that mean for you? Essential Guidance from an Early Adopter The Next SEO is proud to have had the opportunity to serve as early beta testers for Google Analytics Universal and also to partner ...
The post 7 Tips You Need to Know About Migrating to Google Analytics Universal appeared first on The Next SEO.

via The Next SEO

Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don’t even recognize Glass, and many of those who do recognize it don’t understand how it works.
Tension has been growing in recent months. Some Explorers — the initial group of people that have the device now — have complained about being harassed while wearing Glass, and others are being turned away by their favorite businesses.
Google’s task boils down to two words: marketing and education.
The company has taken a few tentative steps in this area, starting with a recent list of do’s and don’ts aimed at Explorers. Today, Google turned its sights outward with a list of the Top 10 Google Glass Myths:

Glass is the ultimate distraction from the real world
Glass is always on and recording everything
Glass Explorers are technology-worshipping geeks
Glass is ready for prime time
Glass does facial recognition (and other dodgy th…

Twitter Makes Video Watching Easier With One-Click Inline Viewing

Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier.
As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine video already show up and is obviously more clickable.
This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last October it started displaying expanded photos in user timelines.
“Video will begin to feel like a native experience,” said Kevin Weil, vice president of product for revenue at Twitter, told the Times. “We’re making it easier for people to do what they want to do.”
Twitter is offering the tool first to Amplify partners, ReadWrite reported, and gave a taste of things to come last night on the account of the National B…

Marketing Day: March 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet

Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center […]

Study Confirms Smartphones Now #1 Screen, Beating TV

A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I’m going to discuss just a few of the […]

YouTube TrueView Ads Update Coming In April: What You Need To Know


Mobile Dominates Growth, Helped by Coercive Ad Practices | Facebook Unashamed of Bait-Switch, Plans More | Pinterest: Big Advertisers Acceptable (Gullible?)

Mobile: With the inexorable trend of mobile inventory swamping the desktop, big players Google and Facebook have successfully forced advertisers to soak up significant portions of their ad buys with mobile media, partly by disallowing the unbundling of the different types. It is generally agreed that a mobile impression, barring special targeting, is much less [...]

via MarketingVox News & Trends

Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet

Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40.
Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center trails only Facebook and LinkedIn in percentage of online adult users in the United States. And the 70 million active users of Pinterest use the network in a way that’s especially attractive to marketers, regularly sharing photos of products they are planning to buy. According to Gigya metrics, Pinterest is pushing Facebook and Twitter in total social shares, and now leads in shares on the eCommerce vertical.
That activity is almost entirely organic — or driven by brand level social media outreach. Pinterest’s ad activity up to this point has been experimental, testing “Promoted Pins” since last October. Those pins have only been visible in search results and trendin…