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Showing posts from March 25, 2014
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Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

Two weeks ago Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions Facebook has released their own Q & A on the topic.
The answers should help calm the fears of marketers and here are the Reader’s Digest version of their answers:


What’s on the Left-side Column? Depends on the type of business. Local businesses could show phone numbers, maps, business hours, photos, videos, reviews, post and apps. Online businesses could show likes, business information, apps, photos, videos and posts.
Where will apps be? Apps will not disappear. <Marketers breathe a collective sigh of relief /> They will be in two locations, the left side nav or the top. Admins will hav…

5 Growth Hacking Blogs You Must Subscribe To

Startups live and breath by their ability of marketing themselves to the world. Startups depend on their customer acquisition growth. The better crowd they manage to gather around their new thing, the more attention they would get. Especially startups with little to no marketing budgets are the ones that rapidly implement the growth hacking techniques. If you aren’t yet aware of the basic principle of what this growth hacking is all about, you can read [...]
5 Growth Hacking Blogs You Must Subscribe To Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: March 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

The Case For Content Automation

Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […]

Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]

Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted […]

First Touch: In 9 Of 10 Industries Search Tops Lea…

Random acts of content marketing leave customers wanting more

Only one in three marketers describes their own content marketing as effective. How’s that for a bold, beginning of the week statement?
It comes from a new report from Forester Research called “Build Your Content Brand By Delivering Customer Value” and that pretty much says it all right there. The report says that marketers, in their rush to keep the the lines of communication open, tend toward random acts of content marketing that just leave consumers wanting more.
The problem is that we’re doing it the way we’ve always done it, even though the methods are less effective than they used to be. Why? Here’s a hint. Times have changed.
Thirty years ago, consumers learned about new products from magazine ads and TV commercials. Maybe their next-door-neighbor just tried the new floor wax and happened to mention how it made her floors shine without that terrible waxy build-up. Consumer goes to the store, sees the product sitting next to one other choice, remembers the ads and the neighbor and …

Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]

Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October.
In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted Pin” tag. With Promoted Pins, advertisers can reach more of the 70 million active users on the platform than just their own followers and those that see followers’ repins. The ads have been tested on both the web and Pinterest’s mobile apps in search results and category feeds.
Online retailer Wayfair and high-end hotel chain Four Seasons are among the brands that have tested the visual-driven ads on Pinterest. The Wall Street Journal says Four Seasons created a pin that promoted a $70,000 hotel package complete with a private jet trip to Bora Bora. The ad was repinned more than 9,000 times and the company received over 500 requests for a brochure.
It appears advertis…