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Showing posts from March 27, 2014
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SEOs Howl at SEO Policing Tactics | Bing Offers Mobile Product Ads | IPO Season Upon Us

Search: Google is trying to deter people running sites from gaming its search algorithm, and it appears to be doing this by making examples of certain people. The SEO community is howling about disproportional manual actions and a lack of visibility as to what the heck is happening, despite Google promises to be less opaque. Mobile: Bing is [...]



via MarketingVox News & Trends

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.
Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

It seems to me that the internet is sapping our attention spans–one of the reasons why Repped is less than 200 pages long. I know it’s true for me. I don’t even watch the morning news these days, instead I cut out the fluff with a conscise update from my local morning anchorman:

How about you?





via Mark…

Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s according to the latest edition of The Search Agency’s Mobile Experience Scorecard.
Previously the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers.
In this ranking exercise, The Search Agency considered a range of criteria, including including site/page load time, site format, search box, shopping cart, sign in, social media buttons and app presence. Each category offered a potential score of five points. Those were then averaged to determine a total score.

The winners of the study were largely female oriented sites in the jewelry, health/beauty and apparel categories. Below are the top 32 mobile e-tail sites and their composite scores.
The top three were Nasty Gal, eBags and Zazzle. Amazon was ranked 15th. In an earlier study (Fortune 100) using somewhat different criteria Amazon ranked 14th. Groupon, which …

Register for SMX Advanced – Rates Increase Tomorrow

Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28.Register now for the lowest possible rate.
SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda.
Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today!
Helpful SMX Advanced links:

Want to send a team? Save even more with our team rates.
Find out how past attendees rate SMX Advanced.
Attend a pre-conference workshop or Search Engine Land Summit on June 10.
See who’s exhibiting.
Have a question? E-mail us at registration[at]searchmarketingexpo.com





via Marketing Land

Learn SEO Of WordPress Blog With This Video [ WordCamp Baroda]

At WordCamp Baroda, I gave a presentation on SEO of WordPress blog and video of the presentation is out. If you are someone who wants to learn about search engine optimisation and specially for WordPress blog. I have shared list of important WordPress plugins which one should be using. Even if you have zero SEO Skills, with this video you will learn: What is SEO How Search engine works Basics of SEO (Noindex, Robots.txt) How [...]
Learn SEO Of WordPress Blog With This Video [ WordCamp Baroda] Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Twitter expands their image options with multiples and photo tagging

It’s a big day for images. First Bing launches their new image-centric Product Ads and now Twitter is making their world more visual with two new features.
We begin with tagging. You can now tag up to 10 people in a Twitter photo without eating into your 140 character limit. That’s crazy huge and it sounds a little bit like what we were discussing earlier about Twitter becoming more Facebook-like. . . I mean. . user friendly.
When you upload a photo, you’ll get the “who’s in this photo” prompt. Type a name, choose from the suggestions and go. The people you tagged will get notifications just as if you “@” mentioned them. Twitter realizes that this could get annoying if you’re a popular (or extremely unpopular) person, so you can switch your privacy level from “anyone can tag me” to “only people I follow.” If you don’t want to get tagged at all, don’t let people take your picture in the first place.
Here’s where I see this going crazy. I have a lot of fangirl friends who post celebrity im…

Twitter Adds Photo Tags That Will Notify Others (Yet Won’t Count Toward Your 140 Characters)

Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length. It wouldn’t happen. Until now the only way to notify a user that they’ve been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10 people in a photo without burning through any of the precious 140 characters.

A new feature will soon be rolling out in the updated versions of the app that will allow users to see a “Who’s in this photo?” prompt when a picture is selected. They can then beginning adding in other Twitter users and the tags will show up next to the photo.

Additionally, Twitter is allowing users to share up to 4 photos in a single Tweet. Users can select 4 photos from their gallery and Twitter will automatically create a collage. This is rolling out today for iPhone and coming soon to Android.
Both of these new phot…

Bing makes a visual splash with new Product Ads for search

In case you haven’t noticed, visual imagery is in like Flynn. Pinterest, Instagram, expanded photo options on Twitter and Facebook – it’s a byproduct of our lightening fast, mobile world. If we can see it, we’re more likely to choose it and buy it. So Bing is bringing that idea over to the search page with their new Product Ads.
The Product Ad can combine with the traditional text ad as well as an organic text result for a pretty big 1-2-3 punch. In this example, we have fresh flowers from Contoso Floral. Your eye goes right to the beautiful bouquets on the right.
The best thing about these ads is you don’t have to agonize over keywords and ad copy. You just create a Bing Merchant Center Store, upload your catalog of products (there’s a template for that) and then create your campaign. Bing has videos that will walk you through the process but it’s basically about matching your product type (wedding bouquets) to BingAd Groups (spring weddings). You can then further define your target au…

Marketing Day: March 26, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram

In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s […]

Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen’s “The Role of Content” study, expert content — product reviews and articles from third-pa…

Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram

In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off.
Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s mobile users surpassed those on PCs in Q4 2012.
Instagram’s user base has doubled since Facebook acquired the company in April 2012, boasting more than 200 million users. Two years ago, Instagram had 100 million users.
Instagram introduced advertising to the platform last November with an ad from Michael Kors. Earlier this month the mobile photo sharing app struck an advertising agreement with Omnicom reportedly worth up to $100 million.
While the market may not have been enthusiastic about the Oculus deal, many of Facebook’s ad tech partners are bullish on these latest user stats.
Joe McCormack, CEO of Facebook PMD Adquant, says, “Between…

Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions.
According to Nielsen’s “The Role of Content” study, expert content – product reviews and articles from third-party websites and blogs – was 83 percent more effective at lifting product purchase considerations than user reviews, and 38 percent more effective than branded content.
Commissioned by content marketing solutions provider inPowered, Nielsen surveyed 900 consumers, measuring their responses to different forms of content marketing for nine separate product types, ranging from smartphones and video games to car seats, new automobiles and auto insurance.
The study analyzed how the different types of content marketing – specifically expert content, branded content and user reviews – impacted product affinity and familiarity, as well as purchase considerations.
Not only were consumers …