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Showing posts from March 29, 2014
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Facebook gets real, Foursquare taps to tweet and I’m confused

Welcome to the end of the work week (for some). I thought I’d wrap up my part with a look a few stories that totally confused me this week. For example. ..
Facebook acquires Oculus VR
Oculus is an amazing company. They created The Rift, an awkward looking but very cool piece of technology that lets you move around inside a virtual world by simply moving your head. It’s the next generation of gaming technology but what does that have to do with Facebook?
I’m not the only person mystified by this match-up. Here’s a quote from the Oculus blog:

At first glance, it might not seem obvious why Oculus is partnering with Facebook, a company focused on connecting people, investing in internet access for the world and pushing an open computing platform. But when you consider it more carefully, we’re culturally aligned with a focus on innovating and hiring the best and brightest; we believe communication drives new platforms; we want to contribute to a more open, connected world; and we both see virt…

Marketing Day: March 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […]

Foursquare Wants You To Tweet Ads To Twitter Followers

According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this […]

For Mobile App Monetization, …