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Showing posts from April 1, 2014
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Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s revenues are in line with time spent. That’s according to data published by Flurry, relying on ad revenue estimates from eMarketer.

The chart below contains eMarketer’s global revenue projection for mobile advertising. According to these estimates, Google will bring in more than $14.5 billion in mobile revenue in 2014, while Facebook will generate just under half of that or roughly $6.8 billion.

Flurry’s report found that mobile users spend 86 percent of their time in apps and 14 percent of time with the mobile web (browser). Of browser time, users spent half that time (7 percent) with Safari and 5 percent with Google’s various mobile browsers.
Facebook is far and away the dominant mobile app with 17 percent of time spent. Google’s YouTube captures a much smaller 4 percent of time spent. The Google search app is buried, presumably, within “utilities” (collect…

12 Strategies for Reaching More Blog Readers

So, you’ve built a blog and invested a grand amount of time (and money) in creating some of the best content in your niche (these are, naturally, the best pieces you’ve ever written). Yet your analytics tools tell you your post received less than 100 unique visits yesterday.



via RSS for Online Marketing

New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

Yesterday, Google released a new YouTube Creator Playbook for Brands.
A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform.
“The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy,” writes YouTube’s head of audience development Vanessa Pappas in a blog post announcing its release, “From tips on how to create videos to video promotion.”
The new playbook is organized into the following seven sections:

Content Marketing
10 Fundamentals to Create
Schedule Your Content
Optimize Your Content
Promote Your Content with Paid Media
Amplify Your Content with Social
Measurement

According to a report from TubeFilter.com, the playbook for brands is more comprehensive than previous versions of the playbook, with a deeper exploration of topics…

Now Google+ Shows Your How Many Times Your Profile, Content Has Been Viewed

For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network.
Here’s how that looks for Sergey Brin’s account:

Here’s Starbucks’ page:

Google made no splashy announcement about the change. The help page merely explains that “you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page.” Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google’s “social layer” launched in beta in June 2011). The page also notes that view counts “may not be exact, and they may not be updated in real time.”
However inexact, displaying the metric is clearly part of an effort to emphasize activity on the network, very similar to Twitter’s experimenting with displaying views on individual tweets.
For online marketers, analytic tools in Google+ have been very limited, especially when compared…

When it comes to work-related reading, LinkedIn users are rarely off the clock

Last week, LinkedIn announced their new Content Marketing Score tool which is supposed to help you make the most out of your online consumables. Today, they continued down this road with a quick look at when users like to read work-related content.
When is important for one simple reason – there’s too much stuff and too little time. Like Henry Bemis, we’re all stuck in a world where there’s not enough time to consume all of the intriguing books, blog posts and papers. Because of that, we’re forced to pick, choose and prioritize based on what lands in front of us at any given moment.
Right now, there could be an amazing article that will solve all of life’s dilemmas on my Facebook feed. But by the time I get to that feed later today, it will have been pushed down by a dozen more posts from friends and family. I’ll skim the first few posts then move on without ever seeing that life-changing article.
Now, if that article hit my feed around eleven o’clock tonight, there’s a 99% chance that I…

Marketing Day: March 31, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […]

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) w…

Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others.
But we also know there’s great value in covering the flip side of that coin.
That’s why we’re launching Creative Of The Day — a new feature launching tomorrow right here on Marketing Land.
With Creative Of The Day, we’ll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our plan is to look at the full spectrum of online marketing. You might see us writing one day about an effective viral video, and the next day about a clever email subject line. It could be a unique PPC ad one day, and an amazing infographic a day later. If it’s any kind of creative digital marketing, we want to feature it.
Nominations & Suggestions Welcome
We’d love to have you nominate digital marketing effo…

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across it’s management platform that’s used by major brands and agencies.
Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up 23 percent. Impressions fell again — dropping 15 percent year-over- year. The drop in impressions, according to the report, is due to the increase in mobile searches where there is less ad real estate per query. However, these mobile searches are highly efficient for advertisers in those limited spots the effective CPM for mobile ads rose 27 percent year-over-year.
For more findings on mobile paid search performance by engine — and which engine is yielding higher efficiencies for advertisers — check out full coverage on our sister site, Search Engine Land.




via Marketing Land

Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides.
From the company’s website:
The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so.
Created entirely with Dissolve’s own stock footage, the “generic brand” video mocks every marketing video that has ever used things like a science lab to convey a company does research, or people planting trees to show how much a company cares about the environment.
“See how this guy in a lab coat holds up a beaker,” says the voiceover while featuring a guy in goggles staring at the contents of a beaker, “That means we do research.”
Since being posted on the company’s YouTube channel last week, the video has received more than 800,000 views.
Inspired by a poetic-style…

RIP DailyCandy: First to the Bottom, Killed By All Who Joined It There | MRC's Head Reappears from Hole in Sand | Twitter Lamer than Google+

Native Advertising, Prostitution and Gerrymandering: Before there was the euphemism "native advertising" there was an over-hyped site that helped clear the way for the amoral selling of editorial space. And for all the money wasted on DailyCandy.com, its current owner is cutting it loose. Large marketers like Target and Amex cut their promotion-guised-as-online-content teeth with the [...]



via MarketingVox News & Trends