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Showing posts from April 3, 2014
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Survey: Half Of Not-Online Seniors Say They’re Not Missing Out

Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don’t feel that they’re missing out.
The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year.

According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,000+) and better educated seniors, adoption and behavior patterns more closely mirror the general population. The large majority of internet-using seniors go online daily, like their younger peers.
According to the survey data 73 percent of internet users are on social media sites. Among online seniors the number is 46 percent, with women (52 percent) considerably more involved than men (39 percent). In ter…

Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Online video continues to be in high demand. According to comScore’s newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user.
“Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video…and they readily use this medium for consuming premium scripted content,” claims comScore.
Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million daily online video viewers, with video ads accounting for 5.7 percent of total video viewing time.
In its report, comScore introduced a new video metric to evaluate cross-platform viewership. Defined as Total Video measurement, comScore says it solves the challenge of measuring total viewing behaviors by, “Using a single, unified metric that accounts for audiences across all platforms where video is viewed.”
U…

On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart

It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above.
“As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge,” comScore concluded.
The mobile-desktop balance of time spent by U.S. users in December 2013 on Facebook was 68%-32%. On Twitter it was 86%-14%. Pinterest checked in at a no-doubt tablet-skewed 92%-8%. Only on LinkedIn and Tumblr did users spend a majority of their time on the desktop sites.
Mobile-native networks such as Instagram and Vine, which have token desktop presences, and mobile-only Snapchat were of course even more mobile-skewed and comScore singled out their growth as platform dependent. “All are examples of ‘mobile-first’ social networks, for which cameras enable the content creation experience and for which the devices also work well for content consumption and interaction,” the report s…

Introducing MarTech: The Marketing Tech Conference

Marketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014.
Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to:

help participants connect the dots between technical possibilities and strategic marketing opportunities;
cross pollinate ideas and experiences, facilitating greater collaboration within organizations.

MarTech is being programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and hybrid “marketing technologist” professionals on his blog, chiefmartec.com, since 2008.
“We created MarTech to prepare companies to maximize the return from marketing technology and overcome organizational challenges presented by their implementation,” Brinker said.
MarTech is for executives who manage and…

Marketing Day: April 2, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail

Microsoft’s new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from ”reasoning” on Yahoo Mail for contractual reasons. I’m still gathering more of the details, but Microsoft representatives told me that the […]

Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

Prank idea: don’t. — Denny’s (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we’ve got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it’s one way for brands to show customers that they have a sense […]

Ad-ID Tracking Now Requir…

Google To Offer TV-Like Ratings Guarantees Via Nielsen | Rubicon Goes Public, Rises by Quarter | App Usage Grows at Mobile Web's Expense

Metrics: Nielsen will sell ratings for YouTube in May, and Google will will provide guarantees based on the data. Biz Buzz: Ad tech darling Rubicon Project went public and shot up 25 percent in the day of trading. Mobile: App usages is growing at the expense of mobile web viewing. In Q1 2014, users spent five out of six minutes [...]



via MarketingVox News & Trends

Google Plus adds view counter to profile pages. What’s your number?

Google+ added a view counter to everyone’s profile page this week and I’m just catching up. Here’s mine.
I was actually quite surprised to see that I had more than 16,000 views. I rarely ever post to my account but YouTube has been doing some posting for me. Still. . . a lot of views for so few followers.
Google says the number equals the number of times your content has been seen by other people, including your photos, posts, and profile page. (Give or take)
Wil Wheaton has 73,452,925. Our own Andy Beal has 178,045 views. How many views do you have?
Clearly Google+ is trying to make a point about how active the site is but it’s depressing if your numbers don’t add up. And views are public by default so you might want to switch them off if yours are lacking.
Go to Home > Settings > Profile. Then uncheck the box at the bottom.

Next question. How often will these numbers be updated? It’s not calculating in real time. I interacted with Wil Wheaton’s page for several minutes and it didn’t…

How to Delete your Google Chrome History Selectively

Would you not like Google Chrome (and Google) to keep a record of websites that you have visited recently? Well you can remove your browsing history from Chrome in two easy steps. Type chrome://history in the browser’s address bar, click the “Clear Browsing Data” button and your history will be deleted permanently.

Quickly select items in your Google Chrome history (video)

Remove Chrome History Selectively
Now consider a slightly different scenario. You want to preserve most of the browsing history in Chrome but would like to selectively remove certain items from the history. Maybe you want to remove all traces of visits to a particular website. Or you are trying to remove all web pages from Chrome’s history that contain a particular keyword.
That’s not difficult either. Use the search box in the Chrome history page to find web pages from a particular website, then hover your mouse over the items you wish to remove and select the checkbox. Do this for every page you need to remove and the…

Eat24 versus Facebook: You get what you (don’t) pay for

By now you’ve probably heard about Eat24′s humorous but dead-on break-up letter to Facebook. “We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.”
So true.
But to be fair, we’ve all changed. Back in the day, we had to pay to mail letters to potential customers, pay for ads in the telephone book and pay a kid to stick flyers on windshields. A lot of time, money and effort and still you’d only ever reach a small segment of the local population.
Now we reach out via the world wide web. We communicate with our potential customers on a daily basis via instruments they carry in their pocket and we pop-up between the messages of friends and family hoping that will get us noticed. It still takes time and effort but the cost is next to nothing compared to the old days. I hear you saying that social media does cost money to maintain because man hours equal dolla…

Ad-ID Tracking Now Required For All Digital, TV, Radio Ads With SAG-AFTRA Members

As of March 31, any advertising that features one of the more than 165,000 members of the SAG-AFTRA union must now incorporate Ad-ID, a web based system for tracking commercial performance across all media. The deal covers all commercials produced for television, radio and digital platforms.
The universal identifier, developed in 2003 by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA), tracks where and how many times an ad airs across all platforms. That information then translates into how much a SAG-AFTRA performer is compensated. The SAG-AFTRA contract that requires Ad-ID to be used on all commercials was signed last April. The contract went into effect on March 31.
The SAG-AFTRA mandate should have a significant impact on getting Ad-ID codes implemented across all major advertising, and make it the standard identifier in the industry — across all media.
Adoption isn’t complete however, despite the fact that the industry has ha…