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Showing posts from April 4, 2014
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The Drop In Facebook Page Reach Is All About The Competition

One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year.
That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last six months, illustrated in this chart from EdgeRank Checker:

Constine’s detailed explanation of how Facebook determines what to show in users’ News Feeds is excellent and worth a read, not because it presents new information but because it’s a well-framed reminder of the challenges of marketing on a platform designed for friend-to-friend interaction.
Facebook’s scale (more than 1.25 billion active users worldwide) and popularity (the average U.S. user spends seven hours a month on the network) give it the deepest pool of data in the social media universe. And to…

Centro Goes RTB | Mobile Vids to Best Desktop by '16 | Actors Union Mandates Tag on Your Online Ad

Robot Invasion: Centro's demand-side platform product SiteScout just gained realtime bidding. Mobile: The inflection point of when most video will be seen on devices other than televisions is long awaited, and is almost certainly to be beaten by the infection point where mobile video beats out desktop video. Metrics: Supposedly, as of the beginning of April, any ads featuring members [...]



via MarketingVox News & Trends

Privacy Advocates Attempt to Prise Open Private Scoring Data | Flickr to Relaunch (Again) | (Native + Robots) * $2 Million = AdsNative

Privacy: Feeling their oats, some privacy advocates are stretching their objectives, looking to attack the practice of private companies creating predictive models. Because many of these models track observed behavior and other data to create a prediction at the personal level, these advocates maintain that the individuals have a natural right to the data, and perhaps [...]



via MarketingVox News & Trends

LG, Microsoft Show Some Life In ComScore Smartphone Report

Much like the comScore top 50 internet sites report or its search market share reports, which rarely change much, the firm’s US smartphone report has similarly become flat with little changing from month to month. The new numbers are now out for February.
The top two OEM spots are consistently Apple and Samsung. On the OS side, Apple and Google gain or lose a point or fraction of a point and generally everyone else is flat or down. This month is really no exception except that LG has gained a bit of share among handset OEMs and Microsoft/Windows saw a modest gain on the platform side.

Samsung, in the chart above, probably took share directly from HTC, which recently introduced what many believe to be the best Android phone on the market today: HTC One (M8). However HTC doesn’t have the marketing muscle or budget of Samsung and has lost out to the Korean giant, which has built a formidable brand around Galaxy.

In the operating system share graphic above Microsoft showed the largest gain o…

The Inc. 500 say Twitter is tops for sales potential, but they still don’t have a plan

Every year, Inc. Magazine posts a list of the 500 fastest-growing private companies in the U.S.. You gotta figure that these guys are doing something right so The Center for Marketing Research at the University of Massachusetts Dartmouth set out to find out what.
Specifically, they wanted to know about social media marketing. They examined every company’s website, social channels and web presence and they received survey responses from 118 of the 500.
With all of that data in hand, they measured and filtered and came up with some very interesting conclusions about how America’s hottest companies are handling themselves in public.

It begins with this chart comparing social media usage numbers from 2012 and 2013.
LinkedIn was and still is the top choice. Facebook was a close second leaping upwards to 84% from a measly 67% in 2012. Care to wager on 2014? I’m betting that number is going to drop down to the 70′s or lower given the near ban on branded posts in the newsfeed.
Twitter has a 7% inc…

Amazon launches Fire TV, wants you to watch Prime videos on big screen

Amazon on Wednesday announced Fire TV, a smart box that will connect to various web video services and offer consumers access to Netflix, Prime Instant Video and Hulu etc. The gadget, which will compete with similar other products in the market including the Apple TV, will cost $99 to consumers in the US. “Tiny box, huge specs, tons of content, incredible price — people are going to love Fire TV,” said Amazon CEO Jeff Bezos. “Voice search that actually works means no more typing on an alphabet grid. Our exclusive new ASAP (advanced streaming and prediction) feature predicts the shows you’ll want to watch and gets them ready to stream instantly. And our open approach gives you not just Amazon Instant Video and Prime Instant Video, but also Netflix, Hulu Plus, and more.” With a lot of young consumers looking to the web for their entertainment fix, many companies are trying to reinvent the way people watch videos on their televisions. While Apple and Amazon are offering consumers Apple T…

Vine Adds Private Messaging To Vine Friends And Other Contacts

Vine, Twitter’s six-second video sharing app, added the ability to send private messages today:
From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine.
With the update, available on iOS 6+ and Android 4.0+ devices, Vine pushes further into Snapchat’s territory and catches up with Instagram, which introduced its private Instagram Direct feature in December.
Private Vine messages, “VMs,” can be sent to one or multiple people. The conversations created are one-to-one, meaning if you send a video to seven friends you will create seven separate conversations. Also your message inbox is divided into two sections, Friends (people you know) and Other (people…

Marketing Day: April 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Microsoft Releases Advertising SDKs And Tools For Windows App Monetization Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising […]
Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock,…

Microsoft Releases Advertising SDKs And Tools For Windows App Monetization

Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising as well as new tools to monitor revenue performance and promote their own apps.
The new ad SDK for Windows 8.1 allows for ads to be served from third-party mobile rich media ad servers and connects to the Microsoft Ad Exchange. The SDK aligns with the standards for mobile rich media advertising in mobile apps set forth by the Interactive Advertising Bureau (IAB) in MRAID v1.0.
New SDKs for Windows Phone 8.0 Silverlight and Windows Phone 8.1 XAML are also aimed at improving ad revenue for app developers. The Silverlight version will be avaiable later this month.
Microsoft hopes the new ad revenue incentives will encourage developer…