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Showing posts from April 7, 2014

MSFT and Yahoo Do the Robot for Premium | Even Comments Aren't Safe from 'Native' | Google Trying to Fix Algo that Snubbed Authoritative Sites

Robot Invasion: Microsoft and Yahoo's "premium" inventory is now going the way of the robots, with MediaMath having cobbled together a partnership of various ad tech stack layers allowing guaranteed delivery contracts purchased via auction. Native Advertising: Even the comments below articles are now for sale, now that we can call it "native advertising" and avoid the glare [...]

via MarketingVox News & Trends

Native Advertising: no budget, little awareness, low demand, but a ton of opportunity [infographic]

As the saying goes, you either see the glass half full, or half empty.
When it comes to native advertising, Copyblogger’s “2014 State of Native Advertising Report” demonstrates that the glass is either almost empty, or has plenty of space for it to fill up!
While almost three quarters of those surveyed had no, or very little, understanding of what native advertising is–with nine out of ten not having any budget set aside for native advertising–you can’t help but see a ton of opportunity. At least, that’s what I see.

via Marketing Pilgrim - Internet News and Opinion

Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

The prevalence of cookie-free mobile devices and growing hostility to third party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third party cookies as an online tracking tool.
The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to connect browsing behavior across the internet and to real identity. The report (embedded below) is called “Cookies that give you away: Evaluating the surveillance implications of web tracking.”
The researchers undertook following and in part motivated by the NSA-Snowden revelations.
The researchers sought to determine how much could be learned and inferred about real-world identify simply by passively “eavesdropping” on the network and analyzing cookies. The study concludes “mass surveillance” is possible from watching and matching data generated via third party HTTP tracking cookies.
The report finds that even HTTPS doesn’t do much to impede the survei…

Get To Know: Tealium CMO Tracy Hansen

As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data.
Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales.
Before joining the Tealium team, Hansen served as SVP of marketing at CA Technologies, where she launched a global advertising campaign, overhauled CA’s digital strategy, and re-launched the 30-year-old company as a modern IT SaaS vendor.
Prior to CA Technologies, Hansen spent 15 years at NetApp in Silicon Valley, managing integrated marketing, interactive marketing, and marketing operations. While in these various roles, she grew demand generation programs by more than 200 percent per year.
Hansen graduated from Mills College with a Bachelor of Communications and Northeastern University with a Masters in Technical Writing. She …

Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter.
The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked at more than 3 million user interactions with more than 2,500 brand posts during the first quarter of 2014 and found that Google+’s rate of engagement per post compared very well with its competitors:

Forrester stressed that the engagement rate — the total number of interactions with each branded post as a percentage of the relevant brand’s total fan or follower count on the relevant social network and profile — shouldn’t be considered primary success metric, rather as a stepping-stone toward getting positive business results from social efforts.
But combined with data from an April 2013 …

HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art.
You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and LinkedIn standing in for Game of Thrones kingdoms. HootSuite explains:
Just like at the start of the show, geometric buildings emerge section by section from a flat plane as you fly over them from above. Each of the kingdoms has characteristics and features unique to the social network they represent, from Google’s YouTube coliseum to the big job market of LinkedIn. There are also a few hidden easter eggs—see how many you can find.
The video “A Game of Social Thrones” is a fun follow up to the social media management company’s Social Media Winter Is Coming infographic from last year.
And if it serves as a none-too-subtle reminder that HootSuite can …