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Results of Facebook Bait-Switch: More Ad Supply Eaten, Prices Up | Governments Stink at… Social | Search Analytics Firms Look for Silver Linings in Google Moves

Social: Advertisers are again discovering the rules of supply and demand. Now that Facebook has cut off most of the "social" aspects of brand pages - where people who liked those pages presumably would see these desired posts in their feeds subsequently - the advertisers are forced to pay for traffic by purchasing more of the [...]



via MarketingVox News & Trends

Anti-Bullying Video Gets Shorter With Each Share

To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it.
The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels alone and doesn’t feel safe anywhere.
On the site which hosts the video (it’s not on YouTube and can’t be embedded), viewers are encouraged to share the video on Facebook. Each time the video is shared, it gets a bit shorter.
The original video is just under two minutes long and each time it is viewed, it becomes one millisecond shorter until it becomes just a single frame.
The point, of course, is to instill the notion that the more people who are made aware of the problem, the more likely it, like the video, will go away. And to urge children, unlike the child in this video who thinks ignoring the problem will make it go away, to share the fact they are being bullying so they can get…

3 Tips to Get Your Affiliate Network Working For You

Times are tough for affiliates.
In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%).
The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora (disclosure: my employer).
But don’t go feeling bad for affiliate marketers just yet. According to Custora’s E-Commerce Customer Acquisition Snapshot — which analyzed data from 72 million customers from 86 US retailers across 14 industries — the Customer Lifetime Value (CLV) of new customers acquired from affiliates is, on average, 8% higher than that of customers acquired from other channels.
Of course, this number varies quite a bit by retailer, vertical, and specific …

The Art of SEO Direction

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.



via Search Engine Watch - Latest

Marketing Day: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video […]

YouTube Gives Your Video Descriptions More Display Space

YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here’s how that looks: Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers could see all the important bits without […]

Thai Life Insurance Ad Celebrates Beauty of Life

It doesn’t happen very often but …

A Very Mild Case of Google Penguin?

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."



via Search Engine Watch - Latest

April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

A video that started out as one of Google’s many April Fools Day pranks last week has gone viral.
The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views.
The video is a spoof recruiting film to introduce an actual Pokémon Challenge game created by Google where players were tasked with locating Pokémon characters using Google Maps on an iPhone or Android device.
The video includes a cameo from Google Maps VP Brian McClendon who claims, “We’ve prepared the most vigorous test known to man to find the world’s best Pokémon Master.”
Right now, in terms of shares, the video ranks second to Pharrell William’s music video for his song Happy.





via Marketing Land

YouTube Gives Your Video Descriptions More Display Space

YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here’s how that looks:

Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers could see all the important bits without clicking on the More button.
Now, descriptions can be written in a more conversational style and include links later, which is as noted by the ReelSEO blog, “… great news for those of you who have multiple links you want to put into the description box but which took up so much space as to not get seen.”




via Marketing Land

Thai Life Insurance Ad Celebrates Beauty of Life

It doesn’t happen very often but sometimes — every once in a while — advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope for the human race.
About a year ago, Ogilvy & Mather Bangkok created a three minute video for Thai Life Insurance. The video told the story of a girl and her deaf mute father. It’s hard enough for a teenager to get along with a parent even when they are “normal” but add in any notion of “different” and you have a challenging situation on your hands.
A year later, Ogilvy & Mather Bangkok is back with another three-minute epic entitled “Unsung Hero.” In the video, now approaching 2.5 million views, we see a man who, by his very nature, can’t help but do good every day. He moves a plant so the rain will help it grow. He helps a woman roll her food cart onto the sidewalk. He feeds a homeless dog. He deliv…

Hmm. . .the new Twitter profile pages look awfully familiar. . . .

Twitter says new profile pages are coming very soon and I have this weird sense of deja vu. Didn’t we already have this discussion a few months ago? Or maybe it’s the new design itself that is familiar. Have a look:

Behold the new Twitter page for actor Channing Tatum. Pretty, but it doesn’t have the impact of the real thing. Click here to see Zac Efron’s new page.
One note: I know I tend to use examples from the world of entertainment but Twitter’s to blame this time. Of the 10 examples, 7 belong to entertainers of some sort. They also included The First Lady, Australian Football League and Floyd Mayweather. (Just in case you don’t want to be caught with Zac Efron’s Twitter page in your browser history.)
Back to business. The new Twitter pages look modern and bold and . . . I’m going to say it. . . Facebookish. I think they’re too crowded and the timeline feed is huge. It’s easy to read and skim and but you have to scroll and scroll just to see a couple of Tweets. Obviously this will va…

Android TV May Pull A Galaxy Gear | Marketo Grows | FTC Comes Down on "Jerk" Extortion

TV: Google has plenty ideas of its own, but it's rarely failed to copy one of Apple's as well. A new Android TV project would keep up their record, launching into a market that isn't yet a market, but a market in which Apple is soon expected to create a market. Marketing Automation: Marketo continues its tear of [...]



via MarketingVox News & Trends