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Showing posts from April 11, 2014
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New: Smart Lists With Google Analytics Automate Remarketing List Management

To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics” which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google.

The lists are built with machine learning using signals like visit duration, page depth, location, device, referrer, and browser to predict which visitors are most likely to convert upon returning to the site. Then based on those visitors’ on-site actions, Analytics can calibrate remarketing campaigns in AdWords to align with each visitor’s value.
For sites with fewer than 500 monthly eCommerce transactions and 10,000 daily pageviews, Smart Lists are modeled on similar businesses that share anonymized data with Google Analytics.
However the Smart List for sites with at least 500 monthly eCommerce transactions and 10,000 daily pageviews and using eCommerce tracking in Analytics, wi…

Facebook Pushes More Relevant Posts to Newsfeeds… But Not from Brand Pages | Online Adspend up 1/6th in 2013 | What Dell Discovered Looking at Attribution

Social: Facebook is touting its effort to try to make news feeds less annoying by cutting out redundant and spammy stuff. A blog post written by a Facebook engineer and product manager said that this could result in well-behaving page owners getting a very small slice of additional traffic - presumably that which was lost by [...]



via MarketingVox News & Trends

A Complete Guide to Start Blogging for Money : 3500 Words

Blogging is passion for me, and it’s something I enjoy doing. It’s not a work for me, because it’s something that makes me feel complete. This is one of the many reasons I have taken blogging as a full-time professional career, and even after 4 years of professional blogging, I never found it boring or felt like work. With every passing day, I’m diving deeper into the world of blogging, and I keep sharing my [...]
A Complete Guide to Start Blogging for Money : 3500 Words Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University




from ShoutMeLoud - Shouters Who Inspire

What Qualities You Should Look Before Purchasing A Web Hosting Plan

Today I got a call from one of the upcoming Web hosting Company asking me to recommend their hosting to ShoutMeLoud readers. The conversation lasted for almost 20 minutes, and the person was trying to convince me about pitching his product, and the benefits they are offering. Usually when I get such calls, I try to learn how new companies are trying to market themselves, and being a start-up web-hosting company it always takes a [...]
What Qualities You Should Look Before Purchasing A Web Hosting Plan Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University




from ShoutMeLoud - Shouters Who Inspire

How Not to Write Meaningless Blog Posts for Utter Success

When ever I talk about Blogging, my aim is to help you create a successful blog, and not just another blog. Creating a successful blog either happens by accident or with a well-planned strategy. With the immense growth of inbound marketing and awareness of blogging, now we have unlimited guides on the web which will help us to create a content based blog that is loved by masses. We often read tons of content about [...]
How Not to Write Meaningless Blog Posts for Utter Success Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University




from ShoutMeLoud - Shouters Who Inspire

Marketing Day: Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Disqus Expands Sponsored Comments Test After Initial Trial

Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding the test “based on early, promising results”. The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment can use all types of media […]

Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

Continuing its quest to improve the quality of content on users’ News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages “that deliberately try and game News Feed to get more distribution than they normally would.” The […]

Fashion Brand Leverages MySpa…

Disqus Expands Sponsored Comments Test After Initial Trial

Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding the test “based on early, promising results.”
The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment can use all types of media to get their point across, just like any other Disqus comment,” wrote David Fleck, head of publisher development at Disqus wrote on the blog.
Fleck added that the placement is designed to maintain the integrity of the user experience, “they’re not part of the discussion happening on that thread or community itself. That’s too disruptive.”
The new product is a follow up to Featured Comments, introduced earlier this year, that allow publishers and marketers to highlight a comment by pinning it to the top of a discussion thread.
Some commenters on the post were quick to ask if Sponsored Comments means the ushering in of spammy ads for weight loss tric…

Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

Continuing its quest to improve the quality of content on users’ News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam.
Facebook has set its targets on publishers of Pages “that deliberately try and game News Feed to get more distribution than they normally would.”
The specific abuses?

Like-baiting: begging for users to like, comment or share a post (see screenshot above for an especially shameless example). Facebook said users find posts with such calls to action 15% less relevant than other posts attracting similar levels of engagement.
Frequently circulated content: Facebook said users often complain about Pages that regularly re-run photos and videos that have been popular on the network. Early testing of the News Feed changes, Facebook said, has caused “people to hide 10% fewer stories from Pages overall.”
Spammy links: using inaccurate language or formatting to entice clicks through to ad farms or low-quality content…

Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics

Did you know the word “selfie” has been added to the Oxford Dictionary? And not because Ellen Degeneros took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It’s in there because billions of people all over the world have been doing so since the advent of the camera phone and even before.
Leveraging that phenomenon, French cosmetic brand Avene launched its Avene Selfie campaign in China, the brand’s biggest overseas market. It chose China because on an insight they discovered: Chinese women pose the exact same way every time they take a selfie.
They even broke the science of the selfie down complete with an analysis of facial angle, eye position and chin position. The campaign, created by Fred & Farid Shanghai, included a video which proved just how boring this singular pose can be over time by showing hundreds of images of the same women in the same pose over and over and over again. MySpace angle, anyone?

The agency coupled that mes…

Want Google Glass? Google’s Selling It For One Day On April 15

Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people.
It’s going to get a little bigger next week, too, as Google forgoes the invite process and opens up the Explorer program to any US adult that wants to buy the device. From Google’s announcement:
Next Tuesday, April 15th at 6am PDT, we’re opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our site and purchasing Glass for $1500 + tax – and it now comes with your favorite shade or frame, thanks to feedback from our current Explorers. The number of spots available is limited, so mark your calendar if you want to get in.
That’s the same price that Glass has been offered to Explorers all along, but this is the first time Google has offered to throw in one of the new prescription-friendly frames as part…

BrightRoll Names Former Facebook VP Beth Steinberg Vice President Of People

Video advertising platform BrightRoll announced this week it has appointed Beth Steinberg to its executive team as Vice President of People.
Formerly the VP of human resources for Facebook from 2006 to 2007, Steinberg will play an active role in BrightRoll’s organizational development, employee engagement, as well as helping grow its staff.
“Beth’s leadership and expertise are a great addition to the company and her invaluable insights will help further our position in the market,” said BrightRoll CEO Tod Sacerdoti. BrightRoll claims it has doubled its workforce during the last two years.
In addition to hiring Steinberg, BrightRoll announced its new initiative BrightWomen and is scheduled to host its first ever BrightWomen Week, a five-day event honoring women in technology. BrightRoll said Steinberg, “Has taken this internal initiative to the next level, spearheading external events to help strengthen female leadership throughout the technology sector.”




via Marketing Land

Facebook removes more Page posts from the News Feed – are we at zero yet?

Facebook’s latest newsroom post is titled “News Feed FYI: Cleaning Up News Feed Spam“.
I’ve already got a bad feeling about this. Without even reading another word I know that this is going to involve blocking even more Page posts before they hit the News Feed. Let’s see if I’m right.

Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.

Here’s Facebook taking a new tactic. Some Page publishers are out to get you but we’re going to protect you from their evil ways.
But there are only two ways for a Page post to hit a person’s News Feed. Either the person liked the page, in which case they can just unlike it if they don’t approve of the “spammy” posts. Or two, the Page paid to boost the post in which case Facebook’s own advertising tool is at fault.
Am I mi…

Silverpop Picked Off by IBM | FTC Arches Brow at Facebook | Anti-Fraud Firms Making Hay

Email: IBM just snapped up Silverpop, a once-email service provider that lately strove to become a more well rounded marketing automation vendor. Privacy: Facebook is getting relatively high scrutiny from the FTC in regards to privacy policies that the government worries might move in a retrograde fashion in the midst of various Facebook acquisitions. Fraud: Anti fraud ad tech firms [...]



via MarketingVox News & Trends