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Showing posts from April 12, 2014
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Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy.
But that’s likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant contact with Facebook friends to download the Messenger app.
The current update, available now in the Google Play store, isn’t remarkable different than the old version. Facebook’s very limited release notes say improvements have been made to reliability and speed.
The app adds the ability to swipe to navigate between your News Feed, friend requests, messages, notifications and the information available on the left sidebar of the desktop version (groups, page favorites, Facebook apps and so on).
There’s also a new Search button — though I remember having one in the former app and it’s not clear how this one’s different.
Early reviews in the Play Store have been rough…

Report: Amazon Releasing Smartphone Later This Year

According to a report appearing in the Wall Street Journal (WSJ) this afternoon Amazon will in fact be releasing a smartphone in the second half of the year. This development had been rumored for a some time.
The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. However that by itself is unlikely to differentiate the phone sufficiently to ensure success.
It’s probably the case that an Amazon smartphone will be like a smaller version of Kindle Fire: a device that would use the Amazon app store, with its roughly 200,000 Android-based apps, and try to leverage Amazon content assets as well.
In order to succeed in an incredibly competitive Android market the device would also need to be priced very aggressively. For a time the rumor was that Amazon would offer the phone for free. Amazon later killed that rumor.
Amazon could differentiate with hardware design or other “fashion” elements (e.g., personalization, colors). But it would need to prod…

Marketing Day: Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Study: Only 16% Of People Use Social Media While Watching Prime Time TV

A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well […]

Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal […]

AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treat…

Millennials trust UGC more than they trust you

If you’re marketing to Millennials, I have good news and bad news.
The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!
The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.
UGC doesn’t have to be negative to be harmful. Misinformation can hurt you, too. For example, Susan posts a picture of herself in a new dress along with a link to your online store but then adds that the dress is available in plus size, too. But it’s not. When customers show up and can’t buy, who are they going to blame? Susan or you?
According to a study by I…

Study: Only 16% Of People Use Social Media While Watching Prime Time TV

A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television.
To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study’s findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group.
According to the report, social media has very little influence on TV viewing habits, with more than 80 percent of the survey respondents claiming not to use social media while watching TV.
Of the 16.1 percent of respondents who claimed to use social media while watching TV, 7.3 reported their social media activity was related to the show they were watching, but 7.8 percent said their social media use was unrelated to a particular TV show.
Social Media U…

Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

New York pharmacy chain Duane Reade’s social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media.
First the news: Actress Katherine Heigl is suing Duane Reade in New York federal court, seeking $6 million for posting — on Twitter and Facebook — a paparazzi shot of her walking out of one of chain’s stores last month.
Here’s the text of the tweet (which was deleted from the @DuaneReade account this week, after news of the suit broke):
Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC’s favorite drugstore http://t.co/l4Ge1lEKL9 http://ift.tt/1ks01K8 — Duane Reade (@DuaneReade) March 18, 2014
The suit alleges that the social media posts constitute commercial advertising, “aimed at attracting customers and revenue, especially social media savvy customers in the covered young adult demographics.”
It’s not an unreasonable argument. “Courts are perfe…

AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment

If only to have a little bit of fun with this weekend’s return of AMC’s Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the “we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency,” has given us Don-O-Mite.
Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community — and the rest of the world — for the past 6 years.
In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save…in exchange for getting out of prison.
Jackson, Johnson, Washington and White comes complete with Black Peggy (she’s got the honey), Slim Sterling (the silver-tongued cat at the top of the stack), Sugar hills Holloway (topsy turvy and oh so curvy) and Pete the Soup Man Campbell (slimy, slippery and oh so sleazy).
Perhaps the best part of the video is when Don-O-Mite reveals the new headline for Kraft Mayonnaise. Just imagine Samuel L. Jackson pres…