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Showing posts from April 14, 2014

The Masses: Marketers Worst at Protecting Data | Accenture Nosing into Adobe/SAP Mash-Up | Apple Gearing Up for Serious Additional Marketing Capacity

Privacy: A poll, to the shock of no one, puts marketers last in terms of expectations of likelihood to protect personal information. The only silver lining: the study did not include congressmen. Ad Tech: Much interest has been ladled onto the mash-up between Adobe and SAP - which has by and large been interpreted as an SAP capitulation [...]

via MarketingVox News & Trends

Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle

Ask a search marketer what they love – and hate – about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you?
That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you.
Here’s what you get by attending:

30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t hear discussed anywhere else. Check out the agenda.
In-person access to speakers and the SMX team at multiple networking and Q&A opportunities.
In-depth workshops June 10th allow you to sharpen your SEO skills, seize international opportunities, tackle in-house SEO issues, master AdWords or recharge your local search efforts.
Cutting-edge perspectives, insights and ideas at Search Engine Land Summit on June 10.
Face t…

Hacking, E-Theft Grow As 18 Percent Report Data Stolen

Major internet sites now seem to suffer routine data breaches. Over the past several months we’ve learned that multiple major retailers had credit card numbers (by the millions) stolen as their databases were hacked from Eastern Europe. Last week “Heartbleed” was discovered, prompting the recommendation to change all your passwords online.
Welcome to the new normal — or so it would seem.

The Pew Research Center released January 2014 survey data this morning that found 18 percent of adults online have had personal information stolen (“Social Security Number, credit card, or bank account information”), up from 11 percent last year.
Beyond this, 21 percent said they had email or a social networking profile or account “compromised” or hacked. However this number hasn’t increased since last year.
As crime — and organized crime in particular — increasingly takes the form of hacking and electronic theft, we can likely expect an ongoing cat and mouse game between shadowy hacker networks around th…

Useful FFmpeg Commands

FFmpeg is an extremely powerful and versatile command line tool for converting audio and video files. It is free and available for Windows, Mac and Linux machines. Whether you want to join two video files, extract the audio component from a video file, convert your video into an animated GIF, FFmpeg can do it all and even more.

Extract the audio from a video file with this simple FFmpeg command.

Useful FFmpeg Commands
FFmpeg supports all popular audio and video formats. Or you can running the command ./ffmpeg -formats to get a list of every format that is supported by your FFmpeg installation. If you are just getting started, here are some commands that will give you good idea of the capabilities of this tool.
1. Cut video file into a smaller clip
You can use the time offset parameter (-ss) to specify the start time stamp in format while the -t parameter is for specifying the actual duration of the clip in seconds.

ffmpeg -i input.mp4 -ss 00:00:50.0 -codec copy -t 20 output.mp4


CMOs, Keep Your Company On Track And Avoid “Communication Debt”

It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers.
This is communication debt, and it’s a scary thing.
Most of the marketers (and definitely all of the startup lovers) reading this are familiar with the concept of “technical debt,” which refers to “the eventual consequences of poor software architecture and software development within a codebase.”
It’s particularly dangerous because it compounds on itself and, if not dealt with, it can literally cause the demise of a great company with a great product.
Communication Debt
I believe the same is true for “communication debt.” There are so many pieces that go into knowing ourselves well enough to share our story with prospects effectively. Too often companies skip steps and get to a point where they have talked themselves into a …