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Showing posts from April 15, 2014
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Report: Facebook Is Giving News Publishers Free Mobile Ads

Well, it is called the News Feed.
For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers.
Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news feeds. McDermott noted that CNN’s growth in Facebook likes has soared by 1.2 million in the last month, to more than 11 million, while in the same time span last year it added only 76,000.
To be clear, the evidence is very circumstantial (obligatory reminder that correlation isn’t causation), but brands not getting the same treatment couldn’t be blamed for being displeased. Already, Facebook page managers — at least those who aren’t in the news business — are dealing with a huge drop-off in organic reach for posts.
On the other hand, Facebook is working hard to keep its 1.25 billion active users interested and engaged. And currently, it apparently believes people wa…

AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away

Video: AOL is attempting to pull a "Google News" in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox. Search: Google is batching some Adwords announcements for next week. The notification of the upcoming announcement implies yet more [...]



via MarketingVox News & Trends

Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior.
The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has left it to a limited group of third-party companies, such as Gnip, to manage the organization and reselling of Twitter data. According to its SEC filing last year, Twitter made $47 million selling that data, about 10% of its total revenue.
Boulder, Colo,-based Gnip has had a lengthy and close relationship with Twitter. In Nov. 2010, it became the first company authorized to sell the full real-time Twitter stream, known as the Firehose. It also is working with the U.S. Library of Congress on the as-yet-not-released full archive of tweets.
Gnip also sells access to full feeds of data from Tumblr, Foursquare, WordPress, Discuss and other networks, and …

What is SEM? Depends on Who You Ask

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.



via Search Engine Watch - Latest

Google Offers Sneak Peek At Latest Google Glass Software Update

Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week.
Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week.
The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of the current Android developer features.
Also noteworthy is Google’s decision to drop the video calling feature from Glass. The company says fewer than 10 percent of Explorers use Glass for video calls, and the feature just isn’t up to par. It may return later, but the more likely scenario is that third-party developers will make apps that offer a similar feature.
Although the final list of updates isn’t kn…

Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site.
“For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.”
Priceline’s online marketing costs were $1.8 billion last year, according to Bloomberg, and the great majority of its advertising dollars are spent on Google ads. Those keyword targeted ads are more effective in drawing reservation-making customers. Facebook and Twitter’s ad products haven’t generated significant bookings for Priceline, Huston said.
Read the full post at Bloomberg.




via Marketing Land

#USAirways Deletes, Apologizes After A Pornographic Reply On Twitter

Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company’s Twitter account replied with a link to a pornographic twitpic image.
Although the tweet was a reply and therefore didn’t appear on the timeline of all @USAirways‘ 418,000 followers, it was sensational enough to pick up series viral steam.
The tweet, which was deleted within the hour, was up long enough for countless screen grab opportunities and Deadspin, and other chroniclers of Internet mayhem, quickly followed up with posts [Warning: Link is extremely NSFW]. The hashtag #usairways was trending on Twitter for much of the day.
After deleting the tweet, U.S. Airways apologized on Twitter:

We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.
— US Airways (@USAirways) April 14, 2014






via Marketing Land