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Showing posts from April 16, 2014
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Brands Can Now Turn Google+ Posts Into Interactive Display Ads

Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers.
The +Post ads are essentially promoted posts — links, photos, videos, Hangouts on Air — that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a “Click to Expand” button that triggers a fullscreen lightbox view of the content. The posts are fully interactive, allowing users — at least those signed into G+ — to comment, share and +1 without leaving the site.
Google said brands who helped test the product have had great success. Toyota USA, for instance, used it for the launch of the 2014 Corolla and experienced a 50% higher engagement rate than the industry average for rich media ads, accordi…

Microsoft's Atlas (Finally) Used for Programmatic | Mobile Pushed Hard, Advertisers Not Yet Seeing Value Parity

Robot Invasion: Microsoft's Atlas purchase is finally getting exercised with a new capacity to serve up Microsoft inventory in a programmatic direct fashion. MSN, Outlook, Skype and Xbox inventory will be offered programmatically with reserve guarantees. Search: The trend continues: Google takes about two thirds of search share, as others small gains come at the expense of Yahoo. Mobile: There [...]



via MarketingVox News & Trends

Curalate Adds Tumblr To Its Visual Analytics Platform

Continuing to extend its visual analytics platform, Curalate announced this week that it’s adding Tumblr metrics to the mix.
Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it’s now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr.
Tumblr, which has included Curalate among its “A-List” preferred partners, is an especially valuable network for mining visual insights because of the 130 million photos shared there daily. And according to Curalate, 75% of Tumblr posts are images with no associated text or hashtags, which makes them “completely invisible to other analytics tools.”
Curalate’s analytics allow brands selling highly visual products, think clothing and home design for instance, to see how and by whom photos on their websites are being shared on Tumblr, even if the brand doesn’t have its own Tumblr presence.
“We know Tumblr is a popular social…

Not Blessed by Google, Still getting 150k Monthly Visitors on my Blog.

Around 8 years ago, I was doing some research for my monthly college assignment, sitting in an Internet cafe working on an old computer with an awful Internet speed, wondering who on earth is so dumb to put all that information on the Internet for free. I mean if it takes me hours to note them down, it might have taken them days to put that up. Anyways, fast forward to 2012 when I became [...]
Not Blessed by Google, Still getting 150k Monthly Visitors on my Blog. Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

It’s the year of mobile but not the mobile ad

A mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:

More than 2 billion smartphones installed worldwide
They’re in the hands of 31.3% of the world’s population
Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
Three-quarters use their smartphone to access the internet at least once a day.

This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.
Think about the last advertisement you saw on your phone? I’ll bet it was a banner ad. Even if it wasn’t, that’s the ad that stuck in your mind because they’re annoying on mobile. Without even realizing it, you might have seen an ad for a movie or TV show or a new beauty product. You might not remember the ad because it blended so seamlessly with the c…

Marketing Day: Yahoo Q1 Beats Expectations, Search Stronger Than Display

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Yahoo Q1 Beats Expectations, Search Stronger Than Display

Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these […]

Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertisi…

Facebook adds new language-based targeting for Hispanic users

68% of Hispanic internet users have accounts on Facebook or Twitter and when you look at just the young users (18-29) that number pops up to 84%. But communicating with this powerful group involves some decision making because not all Hispanics use the same language when reading and writing posts on Facebook.
A study from the Pew Research Center shows that the majority fall into the Only/Mostly English category but around 40% use either all Spanish or a combination of Spanish and English on social media.
In order to reach the right audience with the right message, Facebook has now divided their language-based message targeting into three language preferences: Spanish-dominant, Bilingual and English-dominant.

Working with a national CPG brand, Facebook tested three Spanish and three English posts in each language segment over the course of six weeks. In the end, they had reached 2.8 million women between the ages of 25 and 49. The big news is that compared to non-language specific marketi…

Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform.
A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season.

Source: Kenshoo Q1 2014 Search & Social Snapshot

While paid search still dominates ad budgets, Kenshoo reports Facebook ad spend is growing faster on a quarterly and annual basis. Spending on paid search rose 10 percent versus a 37 percent increase in spend on paid Facebook year-over-year.
“Search has long been the rock of digital marketing plans and will continue to be for its ability to capture intent and drive direct response results. The fact that search is still growing at double-digit yearly ra…

Health Org’s Creative Social Experiment Proves Smoking Is Ugly

Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It’s the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating app like Tinder?
But, perhaps proving that looks aren’t entirely everything — even on Tinder — the Action on Smoking & Health organization is out with a campaign entitled Smoking Hot which aims to determine whether or not smokers are seen as less attractive than non-smokers.
To prove the point, ASH created two separate Tinder accounts for one attractive blond woman using the same settings, likes and friends. In one account, all her pictures portray her smoking. In the other profile, she is cigarette-free. Using the two profiles, ASH liked 1,000 men’s profiles over the course of a week.
The results? The smoking profile saw a 29% match rate. The non-smoking profile realized a 54% match rate. Even on Tinder…