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Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans.
Also in the report (which can be downloaded in full here):

Spending in Q1 dropped slightly — by 5% — compared to the fourth quarter of 2013.
Cost per click rates increased 10% from the fourth quarter, likely due to increased competition for targeted audiences and content in the News Feed, leading to a spike in demand.
Impressions were down 17% QOQ and 48% YOY, showing there are fewer but higher value impressions.
App discovery continues to be a priority for app developers. Mobile app install ads were the most popular mobile ad unit capturing 74% of mobile ad spending.
Advertisers have shifted their focus to the News Feed with 81% of desktop ad spending allocated to News Feed ad units.
47% of desktop spending went to unpublished page post link ads (which don’t appear in pages’ organic feeds) and such ads had a 200% better …

Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better.
The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary:

SEO: 54% discover new sites this way; just behind email for qualified leads, 36%
Email: 51% discover new sites this way; tops for qualified leads, 40%
Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%
Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%

Here’s the infographic:

Want the infographic for yourself? You’ll find it here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?




via Marketing Land

3 Ways To Connect With Your Customer Even When You Don’t Make The Sale

There are four ways to break into e-commerce:

Better service (Zappos)
Cheaper prices (flash sales)
Proprietary products (Bonobos, BetaBrand, Warby Parker, Revolve Clothing, etc.)
New experiences (ShoeDazzle, Rent the Runway)

Unless your company embodies at least one of these attributes, it’s nearly impossible to succeed as a viable e-commerce company. Your potential customers are already loyal to Amazon (after all, they pay for Prime), so you’ve got to offer an incentive to compete.

So, in an age where the most effective way to get distribution is to source sales to already-established retail channels, how can a brand connect directly with customers even if they don’t make the sale?
I’ve detailed three cases below, in order from most to fewest drop-off points. Check out these ways to connect with your customer even when you don’t make the sale.
1. Product Registration
Just before my son was born, I treated myself to a high-end dSLR camera. Being a retired, semi-professional photographer (I hav…

15 Growth Hack Techniques To Hack Your Online Life

Let’s picturize an ideal startup growth tactic – That primarily comprises of – Scaling, Sustaining and Automating. Same thing, different situation. Let’s consider your online life. Why is it that your anxiety levels hit the sky when you update something on the social media? That’s because you care about your online ‘image’. Your online life, your online presence is the Virtual You. You feel an urge to be the ‘smart guy’, ‘a-know-it-all guy’, or just [...]
15 Growth Hack Techniques To Hack Your Online Life Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly the stock is down nearly 6 percent in after hours trading. Below are some of the highlights from […]
After 15-Hour Sale, Google Says All Glass Units Are Sold Out Google’s one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as “out of stock.” During the day Tuesday, Google listed the white (“Cotton”) version of Glass as out of stock while continuing to sell […]
Spring Cleaning: Why You Lost Instagram …

Google Q1: $15.4B But Misses, Paid Clicks Up, CPCs Down

Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year.
However neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly the stock is down nearly 6 percent in after hours trading.
Below are some of the highlights from the earnings release and presentation:

Total revenues: $15.42 billion (vs. $12.95 billion in Q1 2013)
Google sites: $10.47 billion (up 21 percent)
Network: $3.40 billion (up 4 percent)
Non-US revenue: $8.76 billion (57 percent of total); UK revenue: $1.58 billion (10 percent of total)
Paid clicks up 26 percent vs. Q1 2013 (but down 1 percent vs Q4 2013)
CPCs down 9 percent vs. Q1 2013 (unchanged from Q4)
TAC was $3.23 billion (23 percent of ad revenues)
Google stated a loss ($198 million) associated with Motorola Mobility, which it is selling to Lenovo.



Highlights from the earnings call:




via Marketing Land

How to Add Google Analytics to Blogger

There is probably not a more interesting real-time or site statistics tool than Google Analytics. If you haven’t used it before you’ll find that it blows away the Blogger stats tool in the Blogger editor. I haven’t added it to Blogger Tips Pro earlier since I’ve been intending to create the tutorial – but kept putting it off for other reasons. I do use it for my other sites, however. Let’s get started. If you don’t have a Google Analytics account yet you just need to sign into your Blogger Google account to start. Now, if you have a large number of blogs under a parent name or company then I would suggest you monitor all of your sites from a single account. You be the judge. Creating a Google Analytics AccountOnce you’re logged in, simply go to http://ift.tt/trpajb – you should see a page like this. Just select ‘create an account’: Now that you’re into the main sign-up page just click the ‘Sign up’ button to start: You’ll now be presented with a number of options to get your account s…

After 15-Hour Sale, Google Says All Glass Units Are Sold Out

Google’s one-day public sale of Google Glass was apparently a success.
The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as “out of stock.” During the day Tuesday, Google listed the white (“Cotton”) version of Glass as out of stock while continuing to sell the other four colors.
Google isn’t sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock:
“We were getting through our stock faster than we expected, so we decided to shut the store down. While you can still access the site, Glass will be marked as sold out. We are leaving the site open so Explorers can still get any accessories they need.”
Without exact sales figures, it’s impossible to really judge the overall success of the one-day sale. If Google sold 50-100 units of each color, that’s one thing. If it sold 500-1,000 of each color, that’s something else altogether.
On the other hand, Google’s go…

3 Fast Ways to Make Money on Internet in 2014

Want to make money fast and quick online, than read the below top and the 3 ways to earn money online. Blogging Start your own Website/Blog and post fresh and unique content and after getting a good amount of visitors, apply for Google Adsense Program, finally your blog will generating money. Freelancing Join the best and the top Freelancing sites and create your account free their than start bidding the projects, wait for the clients mail to complete their project, the more you Bid the more chances to get project fast and quick. Fiverr Fiverr.com world’s most popular freelancing site to make money online in fast way even it doesn’t require a Freelancing or Website blogging experience, just post a GIG that you can do for $5 and than wait when someone buy your GIG you will get a Confirmation email to complete your GIG. The more you post GIG the more your earn in different areas. You can also try the Fiverr.com Alternatives to make money and post your GIG in multiple Freelancing Marketp…

Tips to Really Make Money on Internet

There are thousands of ways to make money online. Everyday lakhs of people all across the world make money online. Some use it as a full time business whereas some work in their spare time and make some extra money. However not all online money making ideas and methods work. In this article we are telling you 3 sure shot ways which will help you to really make money on the internet. Article Writing If you have good English language skills, one of the best ways to make money online is article writing. You can write good quality articles for blogs and websites and make money for each article. Generally the blog or website owner will provide you the titles, you just need to write articles and submit. You will be paid on basis of each article depending on your writing skills. Blogging If you are passionate about a particular thing and have a bit of technical knowledge, then you can start your own blog and post good quality articles related to the niche. Once you have a good amount of arti…

Simply Measured Offers Facebook Insights With Ads Report

Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network.
Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently report on paid media separately from the rest of their fan page performance.”

As the sample chart above shows, the report gives a top-level reading of effectiveness of a brand’s Facebook ad spending, showing how much paid promotion is contributing to overall engagement, reach, impressions and new page likes.
Among the report’s other comparisons:

page impressions with and without paid support.
cost per paid impression, paid like, paid comment and paid share.
performance of new paid and organic posts.
negative feedback on paid vs. organic posts.

Simple Measured’…