So when Facebook said yesterday that its new Nearby Friends feature isn’t being used to target location-based advertising begged the question of when it would flip the switch.
Today, we’re no closer to the answer, but Josh Constine of TechCrunch got explicit confirmation that it is on the roadmap, quoting a Facebook spokesperson saying “at this time it’s not being used for advertising or marketing, but in the future it will be.”
More from Constine’s post:
It wouldn’t confirm exactly how, but I foresee it targeting you with ads for businesses that could actually be in site or just a few hundred feet away. An ad for a brick-and-mortar clothing shop would surely be more relevant if shown whe…