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Showing posts from April 19, 2014
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Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it.
So when Facebook said yesterday that its new Nearby Friends feature isn’t being used to target location-based advertising begged the question of when it would flip the switch.
Today, we’re no closer to the answer, but Josh Constine of TechCrunch got explicit confirmation that it is on the roadmap, quoting a Facebook spokesperson saying “at this time it’s not being used for advertising or marketing, but in the future it will be.”
More from Constine’s post:
It wouldn’t confirm exactly how, but I foresee it targeting you with ads for businesses that could actually be in site or just a few hundred feet away. An ad for a brick-and-mortar clothing shop would surely be more relevant if shown whe…

Trending topics? Google will now deliver them right to your inbox

It’s important for marketers to keep up on trends because trends can help you catch the consumer’s eye. Hey, there’s a reason why every brand from Oreo to NASA Tweets on Super Bowl Sunday. We’re a nation of collective thinking. Did you see the Game of Thrones premiere? Can you believe the latest social media faux pas? And how about that final goal in last night’s hockey game?
Want to know what people are talking about? Check Google Trends. This webpage is a constantly updating list of the hottest searches sliced and diced into bite-sized pieces.

Don’t have time to constantly check for new updates? Google has a tool for you! It’s the hot, spanking, new Google Trends subscribe button. Use it to get email updates on any search term, Hot Search list by country or the US Monthly Top Chart.
When you subscribe to Hot Searches you have a choice of getting an email Once a Day, Once a Week or As-it Happens. Options for everyone!

You can also use the “Add Subscription” button on the subscription man…

LinkedIn hits the 300 million member mark

LinkedIn is celebrating this weekend but it’s not about Easter eggs and chocolate – they’re celebrating a milestone. As of right now, 300 million people have joined LinkedIn. That’s not as good as a 5 foot, solid chocolate bunny but it’s still a pretty nice treat.
Here are a few interesting stats from their celebratory infographic:
Membership:
– Five years ago, LinkedIn members were mostly male, but in 2013 it’s almost an even split between men and women.
– More than half of LinkedIn’s members live outside the US.
– Five years ago, the UK was number two for membership but now India and Brazil take second and third slots.
What this means for you:
LinkedIn’s global membership means a chance for you to expand your business beyond the US borders. The very thought makes a few of your nervous, I know, but it not only means a larger customer pool, it can also mean more money for the same work. I’m not suggesting you overcharge anyone, but when you factor in the currency exchange rate and supply vs …

Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email […]

Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]

ComScor…

.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

Nevermind that the label/title “guru” has been getting mocked for years.
That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations.
That puts it ahead of the far less annoying .berlin, .photography, .email and .link, all of which round out the top five most popular new domains.
Domain Incite reports that .guru just passed the 50,000 mark on Wednesday, if you exclude some infrastructural domains. And it reached this level in just 78 days.




via Marketing Land

Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.”
The rainbow, of course, represents the country’s diversity and its many achievements. To celebrate the 20th anniversary and highlight the country’s diversity, Coke created a giant rainbow atop its billboard-covered building in Johannesburg using some technological wizardry, high-powered water cannons, the sun and a dollop of magic.
The brand also created these rainbows above its many billboards across the area. And to make things even more fun — and to quell people’s curiosity about what’s at the end of the rainbow — some installations brought the rainbow done to the ground which resulted in some celebratory water antics.
Clearly this isn’t about selling cans of Coke. And that’s a very good thing because everything a brand does shouldn’t always alway…