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Showing posts from April 22, 2014
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Online Video Twice as Valuable as Offline, Pricing Reflecting that Too | Adwords Announcement Fizzles | Congress Weighs In on Fraud Ad Inventory

Video: Online video media is, for now, more than twice the expense of television video ads, according to Media Dynamics as reported by Mediapost. While video inventory has been growing at a fast clip, in good part due to publishers pushing new video content due to the higher CPMS, the demand has been outstripping the [...]



via MarketingVox News & Trends

General Mills: You Won’t Lose Your Right To Sue By ‘Liking’ Cheerios

General Mills, which took heavy flak last week for overreaching online terms of service, reverted to previous legal language over the weekend, apologized and assured customers who engage with its brands or products on social media aren’t giving up any legal remedies.
In other words, it’s safe to “Like” Cheerios and Chex on Facebook again.
As the New York Times reported and our Greg Sterling followed, General Mills updated the legal terms on its website last week to alert customers that, as the Times wrote, “they give up their right to sue the company if they download coupons, ‘join’ it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.” Instead, consumers with legal grievances would be required to negotiate informally by email or enter arbitration.
On Saturday, General Mills, maker of cereals like Cheerios and Chex and owner of brands like Bisquick and Betty Crocker, backed down, while also arguing that it…

Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts.
Mr. Sivadasan’s achievements with Lenovo over the past six years include driving significant increase in the firm’s internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer global markets.
Prior to joining Lenovo, Sivadasan was Executive Producer, Gateway.com where he led significant transformation to rebuild Gateway from a direct marketeer to a retail entity as head of gateway.com. He also worked as a Senior Consultant for management consulting firm Deloitte and Touche.
Mr. Sivadasan will be presenting the keynote address at http://ift.tt/uGfqhu on May 13th at the Chelsea Fo…

Report: Facebook Preparing Special Ad Targeting For World Cup

Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil.
As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event.
We asked Facebook about the report, and a spokesperson said Facebook doesn’t comment during “such early stages of testing.” That to us, is fairly solid confirmation of the test.
AdAge reported that the “global football event” audience segment will be available in late May in advance of the tournament’s June 12 start. Marketers on Facebook can already target by interests like “soccer” or “FIFA World Cup” (a segment that contains almost 45 million people, according to Facebook’s ad tool). But the new test segment will be updated daily to also incl…

Marketing Day: #BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

PostJoint Confirms Google Penalty, Says Its Business Will Continue

PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the […]

#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T’s tacky “Never Forget” tweet last September 11 — are so memorable and damaging that […]

The Big SMX Advanc…

PostJoint Confirms Google Penalty, Says Its Business Will Continue

PostJoint is the second guest blogging network that’s been knowingly penalized by Google.
We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday.
PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the same thing that initially happened to MyBlogGuest when it was penalized last month.
Much like that case, Google’s official warning to PostJoint mentions “unnatural inbound links” — part of the long-running confusing messaging that Google delivers via Webmaster Central. PostJoint also mentions that some of its users are seeing “unnatural outbound links” warnings in their webmaster account.
It also appears that a small number of our registered sites have been penalised with an “unnatural outbound links” penalty and have lost their PR. We think the action is most likely down to an overall discernible pattern of unnatural linking activity and that using PostJoint has …