Marketing Google

Video: Online video media is, for now, more than twice the expense of television video ads, according to Media Dynamics as reported by Mediapost. While video inventory has been growing at a fast clip, in good part due to publishers pushing new video content due to the higher CPMS, the demand has been outstripping the [...]



via MarketingVox News & Trends

For those just jumping on the social-media bandwagon, here are a few tips on getting started.



via Online marketing

Pull out these ideas when you find yourself in a time brunch but need new content.



via Online marketing

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.



via Search Engine Watch - Latest

The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.



via Search Engine Watch - Latest

"Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.



via RSS for Online Marketing

General Mills, which took heavy flak last week for overreaching online terms of service, reverted to previous legal language over the weekend, apologized and assured customers who engage with its brands or products on social media aren’t giving up any legal remedies.
In other words, it’s safe to “Like” Cheerios and Chex on Facebook again.
As the New York Times reported and our Greg Sterling followed, General Mills updated the legal terms on its website last week to alert customers that, as the Times wrote, “they give up their right to sue the company if they download coupons, ‘join’ it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.” Instead, consumers with legal grievances would be required to negotiate informally by email or enter arbitration.
On Saturday, General Mills, maker of cereals like Cheerios and Chex and owner of brands like Bisquick and Betty Crocker, backed down, while also arguing that it…

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?



via Search Engine Watch - Latest

Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts.
Mr. Sivadasan’s achievements with Lenovo over the past six years include driving significant increase in the firm’s internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer global markets.
Prior to joining Lenovo, Sivadasan was Executive Producer, Gateway.com where he led significant transformation to rebuild Gateway from a direct marketeer to a retail entity as head of gateway.com. He also worked as a Senior Consultant for management consulting firm Deloitte and Touche.
Mr. Sivadasan will be presenting the keynote address at http://ift.tt/uGfqhu on May 13th at the Chelsea Fo…

For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos.



via Search Engine Watch - Latest

Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil.
As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event.
We asked Facebook about the report, and a spokesperson said Facebook doesn’t comment during “such early stages of testing.” That to us, is fairly solid confirmation of the test.
AdAge reported that the “global football event” audience segment will be available in late May in advance of the tournament’s June 12 start. Marketers on Facebook can already target by interests like “soccer” or “FIFA World Cup” (a segment that contains almost 45 million people, according to Facebook’s ad tool). But the new test segment will be updated daily to also incl…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

PostJoint Confirms Google Penalty, Says Its Business Will Continue

PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the […]

#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T’s tacky “Never Forget” tweet last September 11 — are so memorable and damaging that […]

The Big SMX Advanc…